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Mastering eCommerce Feed Management to Boost Your Sales

Groove

More than ever before, eCommerce businesses are relying on optimized product feeds to ensure that accurate, compelling information is readily available across multiple platforms. This gives you a competitive edge over other online retailers. Why Is eCommerce Feed Management Important?

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IndiePet Simplifies Access to Enhanced Product Information

Retail TouchPoints

Manufacturers that are IndiePet members can publish their product content to Open Catalog, making it easily accessible to 240 retail businesses representing 1,500 storefronts. IndiePet’s Open Catalog streamlines communication between manufacturers and retailers, ensuring precise product details and expanding product content reach.

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

As the holiday rush looms, retailers face a critical challenge: meeting the demands of tech-savvy consumers who expect seamless, efficient and personalized shopping experiences that combine digital and physical aspects. QR codes offer a powerful tool to meet consumer demands for information, value and seamless experiences.

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INFORMing Customers: A New Retail Requirement

Retail TouchPoints

Since 2021, states and the federal government have been pushing to provide consumers with more information about the parties with whom they transact. To help retail businesses and online marketplaces better understand the requirements of these laws, we provide more information regarding their application and compliance requirements.

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The INFORM Act Curbs Online Fraud, Poses Business and Tech Challenges

Retail TouchPoints

The INFORM (Integrity, Notification, and Fairness in Online Retail Marketplaces) Consumers Act, which went into effect in late June 2023, marks a significant step forward in curbing online fraud by third-party sellers and organized theft from retail stores. Here is the gist of the INFORM Act.

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Top Online Retailers Winning a Competitive Market

Optimizely

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. As a retailer, you need to stand for something and have a strong mission statement. What does that look like?

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. In fact, this kind of testing can also inform your organic efforts moving forward. Go back to foundational SEO initiatives.