Kissmetrics

MAY 24, 2021

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. A big part of being successful with PPC is being able to interpret data. What Is Click Fraud? Types of Click Fraud.

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Kissmetrics

MARCH 19, 2021

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

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Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget. A PPC campaign can lead to thousands of impressions and clicks.

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BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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Kissmetrics

JUNE 16, 2021

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too?

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Kissmetrics

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. PPC campaigns aren’t usually difficult to set up. PPC Real Estate Marketing Trends. This is where pay per click (PPC) comes in.

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Kissmetrics

MARCH 16, 2021

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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Kissmetrics

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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Kissmetrics

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

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Kissmetrics

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? Writing Skills PPC Copywriters Should Have.

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Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? You can continue to run a PPC campaign while watching two goals.

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Groove

MARCH 3, 2021

Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. eCommerce PPC Management: 4 Tips To Work With An Agency. eCommerce PPC Management: 4 Tips To Work With An Agency. Seek out a reputable PPC agency.

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Kissmetrics

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? To ensure a successful PPC campaign , you have to start with the end in mind. Do you want to make a sale or provide information? 5 Ways to Use Chatbots During a PPC Campaign. That’s where chatbots come in.

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Kissmetrics

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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Groove

JULY 31, 2024

Are your pay-per-click (PPC) advertising campaigns not delivering the ROI you need? While there's no denying the benefits of PPC ads when it comes to reaching your target customers, PPC advertising can also be a bottomless pit that swallows up all the money you throw into it unless you have the right strategy.

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Kissmetrics

AUGUST 21, 2017

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

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Groove

SEPTEMBER 17, 2024

From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion with these ppc tips. Use Extensions Ad extensions help consumers learn more detailed information about your business on the SERP. Want to improve your eCommerce PPC strategy ?

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Kissmetrics

APRIL 19, 2021

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well.

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SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

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BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content? What Should You Write About? Build up your email list?

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Kissmetrics

JANUARY 31, 2018

They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. PPC is one of my favorite marketing tactics. They’re not asking you any personal information just yet. Weird, right?!

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Kissmetrics

MARCH 31, 2021

Far from being excited about the prospect of seeing ads tailored to their preferences, they feel resigned to having little to no control over how their personal information is used. I know what you’re thinking: “ PPC is a massive source of sales for my business. Theoretically, this is where AdChoices comes in.

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Kissmetrics

FEBRUARY 10, 2021

This is also the stage where you’re gathering information about them. Ideally, your landing page should be higher converting than a purely informational page. The goal of your landing page is to provide information and a “test” or demo for the curious onlooker. On the other hand, PPC ads can be expensive. Social Media.

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PPC Social Media Books Improvements 315

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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Kissmetrics

OCTOBER 15, 2020

The next section on Ubersuggest gives you some information about the webpages currently ranking in the top 10. In the following section, there’s detailed information about the keyword. Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game.

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Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

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Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

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Inflow Insights

OCTOBER 18, 2021

By better anticipating how your campaigns will perform in a short period, we hope our tool helps you make more informed projections and adjustments on a granular level — and satisfy those clients who are always asking for spending updates. Why Short-Term PPC Forecasting is Important.

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Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

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PPC Management eCommerce Recommendation 110

Groove

JANUARY 5, 2022

These shoppable Google Ads include a product photo, product name, price, short description, star reviews and quick information on shipping terms. Displaying product information like this helps searchers make educated buying decisions. YouTube PPC Ads. Connect with prospects, leads and potential customers in a unique way.

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Optimizely

MAY 1, 2019

In this exclusive interview with The Empowered Marketer, Brandon shares: The growing potential of Amazon PPC. Amazon has Amazon PPC. If you get a lot of traction on PPC, it’s a good way to get a boost. If you have healthy margins, you can normally break even or be profitable on PPC. …and much more.

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Kissmetrics

MAY 21, 2021

With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns. As I’ve touched on, the goal of creating a PPC campaign is to get as many clicks and conversions as possible. Say you’re creating a PPC campaign around video marketing. Should I Use Excel or Google Sheets?

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Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Drive people to your website: The all-purpose goal that’s focused on sending people to a specific website so they can fill out a form, purchase your product, request more information about your services, or opt-in to your mailing list. Here’s how you do it.

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Algopix

APRIL 27, 2023

If you are selling on Amazon, you need to be aware of the importance of Amazon PPC Advertising. Amazon PPC (Pay Per Click) is a form of online advertising that allows you to bid on keywords that will trigger your ads to appear when users search for these terms on Amazon. What is Amazon PPC?

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PPC Improvements Recommendation Information 106

Kissmetrics

MAY 6, 2021

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. The Backpack landing page has a very clear call to action, though they opt to first direct visitors to more information about their plans and pricing, rather than going straight for the signup. Keep Copy Clear and Concise.

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Groove

JULY 19, 2021

Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines.

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