Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Kissmetrics

OCTOBER 29, 2020

Google will then reach out to you to learn more and may request additional information from the customer. The Google Guaranteed Ads program offers a distinct way for businesses to rise to the top of search results, as they are displayed above the normal pay-per-click (PPC) Google Ads. What Does Google Guaranteed Offer Customers?

Books 285

Books PPC Customer Other 285

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it! Video Advertising Across Multiple Channels.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

OCTOBER 23, 2020

You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Marketing Strategy. In addition to this, the overall flow of information and communication is also much better.

Marketing 254

Marketing Social Media SEO PPC 254

Kissmetrics

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. NP Digital Marketing Services.

Marketing 275

Marketing SEO eCommerce Social Media 275

GetElastic

JULY 12, 2019

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. Search engine marketing also referred to as paid search or pay per click (PPC).

B2B 138

B2B Social Media PPC Management 138

ROI Revolution

APRIL 12, 2022

The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. 77% of internet users use social media to search for more information on brands. Conversion Rate Optimization.

Marketing 172

Marketing Social Media White Paper SEO 172

Inflow Insights

APRIL 16, 2019

Shopping Ads, on the other hand, are based upon your Product Feed — which needs careful optimization to target the right searches. The product feed contains all the necessary information relating to your product: brands, quantities, sizes, colors, and so on. It’s also vital to keep product titles relevant without keyword-stuffing.

eCommerce 156

eCommerce Mobile PPC Other 156

ROI Revolution

JULY 3, 2018

This extension will allow B2B advertisers to pull detailed contact information about the businesses that have clicked on their ad campaigns, including business name, key employee contacts and email information. Additionally, with Google Ads comes a brand new ad extension named Google Ads Click Identifier.

Management 106

Management PPC B2C Marketing 106

Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

SEPTEMBER 6, 2022

Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Seeing accurate year-over-year trends continues to be difficult as the size of the audience brands can target with well-informed data has shrunk tremendously. Make sure you have enough budget to start on Thanksgiving Day. This holiday season, Apple’s iOS 14.5

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

ROI Revolution

JULY 18, 2019

What Is Paid Search? Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP). It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

JULY 3, 2017

However, nearly all of SEO is based on the notion that Google is an ‘information engine,’ which simply reads web page content and indexes it in a database. This change is quite noticeable when searching on a well-indexed topic, such as a movie, a company, or a country.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

JULY 27, 2022

Or do we need to change the information we send for our catalogs to be shown? We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. You might be wondering, Have the standards for my product feed changed, too?

Merchant Services 78

Merchant Services PPC Blog Information 78

ROI Revolution

JANUARY 25, 2023

We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. Kathryn Mueller, Team Lead, Conversion Rate Optimization 2022 gave us a good vantage point to observe three general UX trends: Give consumers more information to make their purchase.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

JUNE 2, 2020

You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting. A replay of that webinar is available now ! 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

DECEMBER 3, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 156

eCommerce Social Media Small Business Retail Payment Services 156

ROI Revolution

OCTOBER 1, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

AUGUST 5, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

SEPTEMBER 9, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

JANUARY 5, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. December 2. Watch the video today!

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 1, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Watch the video today! 5/26 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MARCH 2, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

APRIL 8, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

FEBRUARY 2, 2021

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68