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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Nearly half of all Google searchers are looking for local information. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Advantages of Local Search Marketing.

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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

Except now that path may be blocked about 75% of searches that trigger AI Overviews wind up as zero-click searches. This is mostly a top-of-the-funnel phenomenon 90% or more of the searches for which consumers are presented with an AI Overview have an informational intent as opposed to a transactional intent.

Consumer 236
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Retailers and the Future of Search: Embracing Tomorrow’s AI Reality

Retail TouchPoints

This new age in search means that consumers will have to expend less effort to get what they need, with AI doing the legwork to explore site content, evaluate information and make product recommendations. Like many innovations building upon prior ones, AI search builds upon traditional search.

Retail 179
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How to Create the Perfect Business Listing

Kissmetrics

How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. After all, that’s 6 percent of billions of searches. Probably not.

SEO 276
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Cookieless Paid Search Marketing: What to Expect

ROI Revolution

For example, if a user visits a website, say productsite.com, the site can set a cookie to capture information about the user’s preferences. No user information is provided for conversions, which limits demographics and retargeting. User Privacy Laws & Your Paid Search Marketing.

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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The 5 Best PPC Companies of 2020

Kissmetrics

Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy. Furthermore, top PPC agencies aim to collect as much information as possible regarding everything about your campaign.

PPC 313