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Nearly half of all Google searchers are looking for local information. Therefore, any digital-savvy business needs to use local searchmarketing to ensure that prospective customers find them first. What is local searchmarketing? How is it different from local SEO? What Is Local SearchMarketing?
When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. The Benefits of Bing SEO. The Benefits of Bing SEO. percent, Bing’s desktop searchmarket has grown by 41.03
This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the searchmarket who use other search engines, like DuckDuckGo and Bing.
When it comes to SEO and marketing, I like quick and easy wins. And, thankfully, there are some SEO techniques that deliver high value for low effort. Even though an XML sitemap is on the “technical” side of SEO , it’s not hard to make one. It’s relatively simple, and it can improve your SEO. Low effort.
Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions.
Except now that path may be blocked about 75% of searches that trigger AI Overviews wind up as zero-click searches. This is mostly a top-of-the-funnel phenomenon 90% or more of the searches for which consumers are presented with an AI Overview have an informational intent as opposed to a transactional intent.
There are SEO implications, which I’ll explain, and I’ll also share a few tips to help you make the most of passage indexing. Google passage indexing is an automated feature that pulls sections from pages into search engine results, even if the page covers a slightly different topic from the main one.
Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. SEOs can look around the world for trending information that needs to be conveyed to clients.
This new age in search means that consumers will have to expend less effort to get what they need, with AI doing the legwork to explore site content, evaluate information and make product recommendations. Like many innovations building upon prior ones, AI search builds upon traditional search.
You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. What Are Keywords? of people click through.
How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. After all, that’s 6 percent of billions of searches. Probably not.
As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in searchmarketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This has many SEO-related benefits, too.
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One intriguing revelation is that Google has access to an extensive array of data tables encompassing various information about webpages, domains, content, users, and potentially other third-party data. The question arises: how are these diverse data sets utilized in Google’s ranking algorithm?
So-called “hate sites” sometimes address companies and public figures with insults and false information. Needless to say, a search result like “The truth about NAMEOFYOURCOMPANY” or “NAME scam/rip off” will make your potential customers run away! is better than a late reply with more information.
Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy. Stryde is an eCommerce-specific digital marketing agency working with small and large companies all over the world.
So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.
You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Want to know more?
And a 2024 study commissioned by SearchMarketing company Botify found 55% of shoppers believe AI-powered search engines have the potential to make it easier to discover products. And just like with SEO, the early adopters will benefit most. Whats the Difference Between GEO and Traditional SEO?
And yet, most ecommerce brands treat on-site search as an afterthought. But you shouldn’t, because ignoring on-site search results in: Lower desktop average order value. Reduced SEO – and thus, less organic traffic. Google has cornered nearly 80% of the web searchmarket. What are your most popular search terms?
Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Link Building for SEO: The Definitive Guide – One of my favorite guides. Link Building Tactics (Point Blank SEO) – A very thorough list of link building strategies.
What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. A local search can involve the use of a local keyword (e.g. top restaurants in Raleigh) or the search engine can deduce a location from a user’s device. The Local SEO Checklist.
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You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Marketing Strategy. They can help you formulate a well-aligned marketing strategy that supports your unique business goals and objectives.
People were just happy to get some information, even though it wasn’t great. From photos of the places you traveled to and blogging about the food you ate to even sharing personal information about your family life… In 2005, social networks weren’t popular. As more sites have come online, SEO has become more competitive.
Some use cases for general website builders include: Information websites – If your goal is to simply host information online, these general website builders can be quite useful. An example of an information website. However, if you just want to set up a small information site, then you could do with the cheapest options.
They want information. By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics.
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If you are not dissecting your holiday data to inform your strategies for 2025, you are missing out. The benefits of diversifying when and where you spend your ad dollars Heading into 2025, the holiday performance trends show the relative danger of being a business that is all-in on paid search.
In Part One of this topic , we covered three key trends in paid searchmarketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. KEY SEO TAKEAWAY: Utilize structured data on your website!
While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.
2) Organic SEO is Changing FAST. There’s now an entire, blooming industry around optimizing content and page markup for Google – colloquially known as Search Engine Optimization (SEO). For retail brands, Google may also offer locally relevant business information in the Knowledge Panel.
With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid searchmarketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.
In an exciting recent announcement , which was followed by an email to merchants, Google provided more information about the surfaces across Google program. SEO Best Practices. Information regarding product structured data markup can be found on Google’s developer website. Published March 2, 2020.
At an industry level, this translates to some impressive numbers: The voice searchmarket is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. We cannot talk about optimizing for voice without talking SEO.
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4 content SEO tips for the holiday season. Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. Below are 4 content SEO projects you can work on now for a more successful holiday season!
For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next.
By better anticipating how your campaigns will perform in a short period, we hope our tool helps you make more informed projections and adjustments on a granular level — and satisfy those clients who are always asking for spending updates. Copy and paste this information into the “Data” tab. Step 2: Customize Your Dashboard Data.
Update your local SEO listings to reach shoppers near your brick-and-mortar locations. 4 technical SEO tips for the holiday season. Implementing a 301 redirect from prior years’ holiday pages to one evergreen holiday URL is the best way to ensure your SEO value is maximized. 4 content SEO tips for the holiday season.
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These experts are great sources of information on all things eCommerce related and we think are worth your follow or subscription to their content for staying up-to-date with the latest eCommerce trends. Search Engine Optimization Experts. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.
Make shipping information clear and easy to find on your website. Make Shipping Information Clear & Easy to Find on Your Website. Well-written, SEO-optimized landing pages are crucial to attract high-quality organic traffic. Relevant information about upcoming promotions (e.g. Audit and optimize your shopping setup.
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