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FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections

Retail TouchPoints

The findings indicate that these platforms engage in “vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.”

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Making Social Media eCommerce Advertising Work for You

Groove

Social media offers businesses like yours a perfect way to engage and interact with your customers. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing. This relationship can guide leads throughout the entire sales funnel process.

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10 Social Media Tips for Restaurant Marketing

Kissmetrics

If you own a restaurant and aren’t leveraging social media, you are missing out. Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. First, let’s talk about why social media is a crucial tool for restaurant marketing.

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Social Media Marketing Consulting

Kissmetrics

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around.

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How to Choose The Right Social Media Agency

Kissmetrics

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It higher win rates and 18.1% Generate Leads.

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The 10 Elements of a Successful Social Media Profile

Kissmetrics

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you.

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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.