The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing
Retail TouchPoints
MARCH 31, 2022
Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. The Value of Online Retail Sources Varies by Category. A CPG product like household cleaning supplies didn’t see nearly the same levels of usage and influence.
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