Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z
Retail TouchPoints
SEPTEMBER 22, 2021
Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. Aimed at “fostering self-expression” among its core Gen Z demographic, each box retails for $30 and is shipped quarterly, with no ongoing commitment for customers.
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