Signet Expands into Jewelry Subscription Space with Acquisition of Rocksbox
Retail TouchPoints
APRIL 7, 2021
Signet Jewelers — parent company of Kay , Zales , Jared and Piercing Pagoda — is expanding its digital offerings with the acquisition of jewelry rental subscription platform Rocksbox. Launched in 2012, the Rocksbox service lets monthly members rent and swap exclusive jewelry styles through its online platform.
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