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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

There is no leisurely browsing as in retail. During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Retail 312
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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work. Yet stock is nothing without the right infrastructure in place.

Apparel 284
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6 MarTech Trends in 2021 and Beyond

Kissmetrics

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. Content Management. What Is MarTech?

Marketing 278
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4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

Engaging with shoppers in real time as they leisurely walk through your store is essential for creating lasting connections that go beyond checkout — and keep them coming back for more. Tara Robertson is the Chief Marketing Officer at Bitly. Let QR codes lead you into the future of retail — one scan at a time.

Retail 299
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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms. Leisure travel, luxury products and eating out were among the discretionary categories that saw the biggest bump year over year.

Consumer 246
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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

And while no one knows for sure how those months will play out, there are a number of trends in the market and in observed consumer behavior that can help retailers make the most of their virtual and physical spaces. A Look at the Market. Post-pandemic, leisurely sprees might be left in the past. Emerging Consumer Trends.

Retail 279