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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Here’s why.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Further, the only two categories that experienced a decline were electronics and gadgets and — not surprisingly — travel and leisure. Real-time data is the key for 2021.

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6 Marketing Traps You Can Catch Students With

RetailMinded

Although many students might live on a shoestring budget and, thus, might have a fairly low buying power, marketing to them is still wise due to many reasons. Students make up a large piece of the modern consumer market. On top of that, it will let you realize the full potential of your marketing tactic.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

While creating and amplifying content across email, video, social media and its site has helped Babylist build credibility and drive user engagement, “one thing we have never been able to help them with is the physical touch-and-feel experience with products,” Grant noted.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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Health and Beauty Transactions Surge at Bullring & Grand Central with PURESEOUL Opening

365 Retail

The store is designed with PURESEOUL’s signature blue-hued aesthetic and features a wall dedicated to more than 60 different types of sheet masks, alongside a TikTok-inspired display featuring social media bestsellers. The opening of PURESEOUL is part of Bullring & Grand Central’s strategy to diversify its offering.