The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention
BigCommerce
MAY 1, 2018
However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Ecommerce platforms like BigCommerce track and give merchants access to consumer behavior data, which business owners can use to make informed decisions. Improved control of operational processes (54%).
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