The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention
BigCommerce
MAY 1, 2018
However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Ecommerce is nimble and adaptable; these businesses aren’t confined to a particular location and often have inventory or retail leases to worry about when using 3PLs or running an ecommerce-only operation.
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