article thumbnail

9 eCommerce Marketing Tools You Can't Live Without

Groove

SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. HubSpot Service – Ticketing, Live Chat, etc. These include: AdWords Keyword Competitor Tool. AdWords Keyword Grouping Tool. AdWords Advisor. Keyword Grouper Tool.

article thumbnail

Which Call Tracking Metrics Are Important?

Kissmetrics

Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. PPC/Landing Page Performance. Understanding how often you miss calls can give insight into staffing issues so you can adjust your staff or consider other options like educational resources on your website or a live chat feature.

PPC 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. Does live chat increase eCommerce conversions?

article thumbnail

3 Inbound Marketing Trends to Master in 2021

Kissmetrics

If you like PPC, they have tons of content about that. Start by implementing a live-chat system on your site ASAP: It’s free, easy to set up, and will help you respond to leads instantly, rather than sending boring emails 72 hours later. Try using live-chat systems instead of forms. They need to be fixed ASAP.

Marketing 318
article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. B2B eCommerce Marketing Strategies for PPC. We’ll break these into three sections: SEO Strategies.

B2B 107
article thumbnail

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Live Chat and Help Desk Logs. I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. How do you find out what your customers want? I’ve covered customer research in detail in my article about Facebook Ads. I recommend starting with four methods and tools: Method #1. Customer Review Sites.

article thumbnail

HubSpot Marketing Hub Review (August 2019) – The Ultimate Guide

Ecommerce Platforms

Live chat and chatbot functionality. Engage customers : Connect with your website visitors using live chat, then use email tools and drip campaigns to convert your visitors into paying customers and repeat buyers. HubSpot Marketing Hub Review: Live Chat & Chat Bots. Let's find out. Free CRM tool.

Marketing 134