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Google Highlights 2021 Trends in Shoppable Digital Magazine

Retail TouchPoints

Google Shopping has teamed up with the fashion and pop culture publication PAPER to create a shoppable digital magazine highlighting the top trends of 2021 based on Google Trends data. Readers can shop the magazine — 21of21: A Shoppable Magazine of the Trends That Defined the Year — directly in Google Shopping.

Magazine 280
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414: How To Get Into Oprah And Other Magazines For Free With Andreea Ayers

My Wife Quit Her Job

She’s helped many shop owners get into Oprah, Vogue, Country Living etc…, and she has personally appeared in more than 200 magazines, newspapers, and TV shows. What You’ll Learn Where to find editors for popular magazines How to approach a publisher to get your products included in gift guides How Andreea […].

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

In an Instagram post , Outlander Magazine noted that including older models and brand sponsors has an “opposite-influence effect” for brands, indicating that “OG” actors, models and everyday people are garnering more attention and virality on social media than their younger counterparts.

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“The Blob” Is Poisoning The Security Industry

Forrester eCommerce

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.”

Magazine 465
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6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart

Retail TouchPoints

Given the volume of ideas she had, she launched a magazine — another pioneering take on an old model that blended advice and how-to content with lifestyle inspiration. That magazine led to TV and products (because not everyone wants to make things themselves), which eventually led to the pioneering idea of an “omnimedia” company.

Magazine 162
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Lessons from John Deere’s Magazine ‘The Furrow’

Practical eCommerce

The post Lessons from John Deere’s Magazine ‘The Furrow’ appeared first on Practical Ecommerce. Launched in 1895, "The Furrow" was content marketing long before that term existed.

Magazine 121
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Waitrose to ban disposable plastic toys given away with children’s magazines

TalkingRetail

Waitrose is to step up its efforts to reduce single-use plastic by no longer selling children’s magazines containing disposable toys. Many children’s magazines contain free plastic toys which have a very short lifespan and cannot be easily recycled. Or just read more coverage at Talking Retail.

Magazine 130