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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

Three standout examples demonstrate the versatility and potential of this technology: Ikea tackles the challenge of checking out large furniture items with a QR-based mobile checkout option. The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz.

Gifts 225
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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

It also features Amazon’s “Shop the Show” technology, through which customers can browse, shop and engage with the content on their TV screen via their mobile device. However, Amazon’s shift from a social media-style setting back into television is a sign of the preferences of U.S.

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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150
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Re-imagine retail experiences with immersive augmented reality (AR)

365 Retail

Whether you’re launching a new pop-up, e-commerce activation, social media campaign, or looking to re-imagine in-store experiences, immersive technology and interactive experiences can help spotlight your brand and drive deeper consumer engagement.

eCommerce 109
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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Your app could be as simple as a mobile responsive version of your website.

Marketing 363
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The 10 Most Important SEO Tips You Need to Know

Kissmetrics

Where do SEO and social media intersect? My desktop loading time is one second and my mobile loading time is two seconds. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.

SEO 363