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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Your app could be as simple as a mobile responsive version of your website.

Marketing 363
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The 10 Most Important SEO Tips You Need to Know

Kissmetrics

Where do SEO and social media intersect? My desktop loading time is one second and my mobile loading time is two seconds. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.

SEO 363
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Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” The brand personality is much more important in a world where the logo is seen mainly on a tiny mobile screen. They never photoshop imagery in ads, on the website, or on social media.

B2C 323
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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

It also features Amazon’s “Shop the Show” technology, through which customers can browse, shop and engage with the content on their TV screen via their mobile device. However, Amazon’s shift from a social media-style setting back into television is a sign of the preferences of U.S.

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7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

As more users turn to mobile devices and voice-activated search to interact with the web, search terms will sound more like natural phrases you’d hear in conversation, not formal terms we’d apply to our brands or products. It’s very easy nowadays to connect with people on social media based on their physical location.

Marketing 713
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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150