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The Best Luxury Marketing Strategies

Kissmetrics

Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Full-page ads in premium magazines or weighty direct mail pieces are a luxury marketer’s bread and butter. Don’t worry; I’m not recommending creating a loyalty program.

Marketing 363
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Westfield London to Debut New Digital-Physical Retail Concept: Situ Live

Retail TouchPoints

The new format “blends the editorial strength of lifestyle magazines with the sensory energy of live events,” according to a release. Additionally, the Westfield store will have two VR experience lounges where consumers can try out Facebook’s Oculus Quest 2 VR tech as part of the launch.

Magazine 264
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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Placing enticing magazines and candy by the checkout counter is a long-standing retail strategy designed to increase basket sizes with impulse purchases. Then, when the shoppers sign in to these touch points to view their receipts, they can receive personalized recommendations, promotions and more.

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Cybersecurity Best Practice: Check Your Physical Security Devices

Retail TouchPoints

Reputable security software companies will have dedicated cybersecurity resources to monitor threats, issue recommendations, update systems and support your team. Thomas is a member of the Loss Prevention Magazine Advisory Board. This is because the software vendor shoulders some responsibility for software updates and patches.

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4 Spectacular Site Traffic Sources That’ll Help You Move Beyond Google

Kissmetrics

I would recommend that you experiment with slide-up, left sidebar sign-up forums, hello bars, and other tools. Optional but recommended) – Test your email subject lines Only after they open your emails will you get the chance to engage with your audience. So what can you deliver in your first email? He quickly sent a detailed reply.

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Influencers Are This Holiday Season’s “Gift Guides”

Forrester eCommerce

Consumers used to browse magazines and publisher sites for gift giving inspiration, and brands would turn to publishers to sponsor those coveted gift guide spots. They expertly thread the needle between entertainment and commerce, and they are supercharged by social media platforms’ powerful recommendation algorithms.

Gifts 195
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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. Consumers trust recommendations from a third party more often than a brand itself. Thus, hopefully, they find my company relevant when a blogger they follow recommends it.