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#BeautyTok: How the Beauty Sector has Nailed Social Media Marketing

365 Retail

If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world of #BeautyTok. The ‘skinfluencer’ effect Thanks to social media, people don’t have to rely solely on magazines or search engines for beauty advice.

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How to Use the Boomerang App for Social Media Marketing Campaigns

Kissmetrics

In this social media age, creating shareable content is essential. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. There isn’t a magazine in sight, and Cosmopolitan doesn’t sell bubblegum (last time we checked), but this clip still got thousands of likes.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Bottom Line: This move represents an interesting return to a more traditional format for home shopping — one that had been eschewed by many companies in recent years in favor of newer video platforms, in particular social media.

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. Link QR codes to personalized mobile magazines showcasing your holiday collection, or develop QR-based in-store games that offer exclusive discounts.

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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Claire’s Taps Young Creators for Year-Long Celebration of ‘Gen Zalpha’

Retail TouchPoints

Throughout the next 12 months, members of The Collab will participate in Claire’s branding in multiple ways, including styling photo and video shoots, creating content, hosting events and sharing their personal stories to motivate others to do the same.

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