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How to Use the Boomerang App for Social Media Marketing Campaigns

Kissmetrics

In this social media age, creating shareable content is essential. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. There isn’t a magazine in sight, and Cosmopolitan doesn’t sell bubblegum (last time we checked), but this clip still got thousands of likes.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. You can also partner with influencers on social media channels. Not any more.

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4 Spectacular Site Traffic Sources That’ll Help You Move Beyond Google

Kissmetrics

Until one day when a new media marketing era started that made people socialize online. These new social media platforms also became a breeding ground for publishers to attract eyeballs on their content and to try and attract direct traffic from those sources. The ‘big daddy’ is Google. hours of Ramit’s time.

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176: How To Use Instagram To Explode Your Business With Nathan Chan

My Wife Quit Her Job

Nathan is someone who I met recently at Social Media Marketing world and I’m really glad we did. He’s the owner of Foundr Magazine which is an incredible resource for entrepreneurs. So today, we’re going to do a deep dive into Nathan’s Instagram strategy and how he’s used IG to grow his magazine and his podcast.

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How to Use a Business Pinterest Account For Marketing and Brand Growth

Kissmetrics

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.