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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart

Retail TouchPoints

Widely considered to be the “original influencer,” Martha Stewart has skillfully used her good looks, personal stories and skill to build a massive following, well before social media made that a common feat. And social media of course now plays a tremendous part in making a product likable, useful and desirable.”

Magazine 162
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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. Link QR codes to personalized mobile magazines showcasing your holiday collection, or develop QR-based in-store games that offer exclusive discounts.

Gifts 275
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How to Use the Boomerang App for Social Media Marketing Campaigns

Kissmetrics

In this social media age, creating shareable content is essential. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. There isn’t a magazine in sight, and Cosmopolitan doesn’t sell bubblegum (last time we checked), but this clip still got thousands of likes.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. You can also partner with influencers on social media channels. Not any more.

Marketing 363
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4 Spectacular Site Traffic Sources That’ll Help You Move Beyond Google

Kissmetrics

Until one day when a new media marketing era started that made people socialize online. These new social media platforms also became a breeding ground for publishers to attract eyeballs on their content and to try and attract direct traffic from those sources. The ‘big daddy’ is Google. hours of Ramit’s time.

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176: How To Use Instagram To Explode Your Business With Nathan Chan

My Wife Quit Her Job

Nathan is someone who I met recently at Social Media Marketing world and I’m really glad we did. He’s the owner of Foundr Magazine which is an incredible resource for entrepreneurs. So today, we’re going to do a deep dive into Nathan’s Instagram strategy and how he’s used IG to grow his magazine and his podcast.

Magazine 195