Groove

OCTOBER 10, 2024

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. However, Shopify email marketing isn't quite as simple as sending the occasional ad or promotion to your list. If you want to see real results, you need to take advantage of optimized campaigns and automation.

Shopify 354

Shopify Merchant Services Marketing Recommendation 354

Groove

NOVEMBER 9, 2024

Thanks to these dual benefits, blog content marketing for eCommerce remains one of the most effective digital marketing avenues for brands to consider. However, it's also one of the most challenging, which is why many eCommerce companies choose to work with a content marketing agency.

Blog 367

Blog eCommerce Marketing SEO 367

Groove

DECEMBER 7, 2024

The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey. It's best to create a content marketing for eCommerce strategy that highlights your companys expertise in the industry.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Forrester eCommerce

JANUARY 30, 2025

The proactive security market is consolidating further as exposure management vendor Tenable announced its intent to acquire Vulcan Cyber, a unified vulnerability management (UVM) vendor that specializes in third-party vulnerability collection, vulnerability response, and application security posture management.

Management 195

Management Marketing 195

Retail TouchPoints

JANUARY 1, 2025

How can Retailers Improve Post-Purchase Using an Order Management System (OMS)? And while CX matters foremost, to enable the ever-growing focus on post-purchase, including AI-based experiences, superior architecture and data management is almost as critical as the functions themselves!

Management 320

Management Shipping Costs Reference Retail 320

Retail TouchPoints

JANUARY 15, 2025

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 279

Marketing Operations Retail Consumer 279

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Travel Consumer Other 295

Forrester eCommerce

JULY 30, 2024

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer.

Management 378

Management Marketing B2B Customer 378

Groove

NOVEMBER 19, 2024

Learn about Shopware's positioning as a flexible alternative for mid-market merchants with complex needs—offering a customizable platform without the vendor lock-ins and rev-share structures of competitors. He was previously SVP of sales, marketing and partnerships at Digital River.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Forrester eCommerce

FEBRUARY 13, 2024

I am starting my third Forrester Wave™ evaluation for the market that used to be called the Security Awareness & Training (SA&T) market. We’ve been calling it Human Risk Management when advising clients the last few years, but finally reached the decision to formally retire the SA&T nomenclature.

Management 421

Management Blog Marketing 421

Forrester eCommerce

SEPTEMBER 15, 2023

There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?

Management 464

Management Marketing 464

Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Groove

OCTOBER 11, 2024

ECommerce now makes up more than 20 percent of the global retail market. To succeed in this critical part of brand building, however, businesses need to expertly manage their websites and ensure that the content is optimized to deliver outstanding customer experiences. Does it enable you to prepare for future trends and needs?

Merchant Services 357

Merchant Services Payment Services Payments eCommerce 357

Groove

OCTOBER 22, 2024

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. This eliminates the need to manage each sales channel separately and instead allows you to integrate them into a single, centralized system.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

lateshipment

APRIL 10, 2025

In North America, it owns close to 30% of the e-commerce platform market. You get built-in tools to manage returns, send labels, issue refunds, and restock inventory, all from one place. Understanding Returns Management Returns management is the entire process of handling product returns once customers decide to send items back.

Shopify 130

Shopify Management Shipping Costs Merchant Services 130

Retail TouchPoints

OCTOBER 11, 2024

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary.

Webinar 278

Webinar Management Channel eCommerce 278

Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 456

Marketing Management Other B2B 456

Groove

NOVEMBER 7, 2024

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This type of marketing focuses on ensuring consistency regardless of where a customer interacts with the business.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Groove

OCTOBER 9, 2024

ECommerce represents a more than $4 trillion market with ample opportunities for businesses that want to thrive. The cornerstone of your success as an eCommerce store is working with a management company that can help optimize your long-term growth and capitalize on opportunities you find. What is an eCommerce Management Company?

Management 337

Management eCommerce Improvements eCommerce Marketing 337

lateshipment

FEBRUARY 23, 2025

Returns management isnt just about slapping a label on a packaging box and calling it a day. What is Returns Management? Returns management is a part of the reverse logistics supply chain and refers to the process of handling returns requests raised by customers. If you dont have one yet, it’s time to create one.

Management 130

Management eCommerce Shipping Costs Shipping Labels 130

Groove

DECEMBER 3, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Michael Diesu from Revenue Roll In Episode 009 of eCommerce Masters, host Ethan Giffin (CEO of Groove Commerce), welcomes Michael Diesu from Revenue Roll to discuss cutting-edge retargeting strategies and data-driven marketing insights.

eCommerce 375

eCommerce BigCommerce Shopify WooCommerce 375

lateshipment

FEBRUARY 1, 2025

Say hello to returns management automation, the ultimate game-changer for modern e-commerce. What is Returns Management Automation? Returns management automation is a process that is specially designed to facilitate smooth returns and exchanges for e-commerce businesses.

Management 130

Management Shipping Costs eCommerce Operations 130

Retail TouchPoints

NOVEMBER 1, 2024

A strong employer brand is an asset in the highly competitive retail job market, helping companies stand out and hire the best candidates. The Significance of Employer Branding in Battling Retail Turnover The retail industry faces significant challenges in managing workforce stability, with turnover rates being reported as high as 60%.

Retail 276

Retail Social Media Management Improvements 276

Groove

DECEMBER 5, 2024

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In 2010, they published a book called “Inbound Marketing.”

eCommerce 293

eCommerce Marketing B2B Management 293

Retail TouchPoints

DECEMBER 16, 2024

To meet Net Zero goals and comply with evolving regulations, companies must integrate sustainability across the value chain from raw materials to design, sales and marketing and supply chain management. Next, turn to skills such as sustainable procurement, supply chain management and stakeholder management.

Supplies 277

Supplies Fashion Management Operations 277

Retail TouchPoints

JANUARY 13, 2025

Generative AI has completely reinvented ecommerce, according to Azita Martin, VP and General Manager of Retail & CPG for NVIDIA. AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.

Supplies 290

Supplies Improvements Social Media Operations 290

Forrester eCommerce

SEPTEMBER 18, 2023

I led Forrester’s recent update of the Forrester Wave evaluation of the HCM market after three years in which the market rapidly evolved.

Management 435

Management Marketing 435

Retail TouchPoints

JANUARY 14, 2025

In the five years since Barry became CEO, Best Buy has undergone a complete overhaul of nearly every part of its business , from the store experience to its tech stack and the way it manages its workforce, culminating in a rebrand late last year that reimagines the role Best Buy plays in consumers lives.

Consumer 287

Consumer Consumer Electronics Electronics Technology 287

Retail TouchPoints

SEPTEMBER 18, 2024

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. Roku Ads Manager offers insights designed to drive awareness and bottom-of-funnel engagement, as well as improved efficiency and competitive pricing without third-party fees.

Shopify 279

Shopify Merchant Services Management Channel 279

Retail TouchPoints

NOVEMBER 27, 2024

The entire global ecommerce market is expected to total $6.3 IoT is now part of the shopping experience, and retailers use it for things like automated checkout, inventory and data management and supply chain optimization. trillion by year’s end – up from $5.8 trillion in 2023.) Plus, NDR is compatible with traditional EDR.

Retail 290

Retail Technology Supplies Management 290