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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. The Shift To Subscription Models.

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Best Inventory Management Software

Kissmetrics

Getting the best inventory management software for your business will make all of it a reality. Our team at has curated a list of the best inventory management solutions for different types of businesses below. How to Choose the Best Inventory Management Software for You. But how do you know which platform you should choose?

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Scaling Your Ecommerce Business: Shopify Email vs. Klaviyo in 2025

365 Retail

It is particularly well-suited for businesses that are scaling rapidly and require sophisticated tools to manage their marketing efforts. Klaviyos automation capabilities are highly customizable, enabling businesses to create intricate workflows such as multi-step nurture campaigns, re-engagement sequences, and time-sensitive promotions.

Shopify 98
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Best Marketing Automation Software

Kissmetrics

Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. Your marketing channels. Different marketing automation software supports various marketing channels. Marketing campaigns get more complex by the day.

Marketing 363
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Best Email Marketing Services

Kissmetrics

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. I hear it’s too much work to design newsletters, manage a growing number of contacts, personalize messages, and keep the campaign moving forward. Subscriber Management.

Marketing 362
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Here are some valuable assets included at no extra cost in a Klaviyo monthly subscription that are not included in a MailChimp subscription: Unique coupon codes. Multi-variate testing. Advanced pop-ups.

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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.