Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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PPC Multi-channel Social Media B2C 279

Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. But your PPC campaigns don’t exist in a vacuum.

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PPC eCommerce Improvements Marketing 288

Kissmetrics

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Effective PPC marketing will always come down to compelling language. How Can Buzzwords Boost Your PPC Campaigns? Why Is It Important to Use Buzzwords in Your PPC Campaigns? How to Use Buzzwords.

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PPC Social Media Customer Marketing 288

Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget. A PPC campaign can lead to thousands of impressions and clicks.

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PPC Information Marketing Consumer 277

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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PPC BigCommerce Recommendation Apparel 408

Kissmetrics

JUNE 16, 2021

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too? Absolutely.

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PPC Social Media Blog Information 257

Kissmetrics

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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Kissmetrics

OCTOBER 9, 2020

You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Maximizing business performance.

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Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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PPC Shipping Costs Reference Beauty and Health 203

Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

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PPC Customer Retention Social Media Consumer 195

Groove

JULY 31, 2024

Are your pay-per-click (PPC) advertising campaigns not delivering the ROI you need? While there's no denying the benefits of PPC ads when it comes to reaching your target customers, PPC advertising can also be a bottomless pit that swallows up all the money you throw into it unless you have the right strategy.

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PPC eCommerce Mobile Recommendation 195

Kissmetrics

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

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Management Small Business Retail Social Media SEO 298

My Wife Quit Her Job

JULY 8, 2020

Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year.

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PPC Books Blog eCommerce 177

Kissmetrics

APRIL 27, 2021

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. As advertisers, we want our ads to stand out.

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PPC Social Media Other Marketing 173

My Wife Quit Her Job

OCTOBER 6, 2021

He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja. He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja.

Shipping 296

Shipping PPC Management Other 296

Groove

SEPTEMBER 23, 2024

A top AdWords PPC management agency should have plenty of happy clients who serve as references and case studies. Beyond Basic PPC Management When a top Google Ads agency approaches PPC management, it goes beyond the basics. They prioritize Google Ads and stay on top of the latest developments.

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Management PPC Outdoor Information 195

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

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PPC Recommendation BigCommerce Other 147

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

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PPC Recommendation Merchant Services Other 156

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

Kissmetrics

APRIL 6, 2021

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. What Are Google Ads Manager Accounts? Improve ROI.

Management 198

Management PPC Marketing Improvements 198

Kissmetrics

MARCH 31, 2021

The idea was that, by giving consumers an easy way to identify when online advertising data is being collected or used, people would feel empowered to manage their data and assume some level of control over the types of ads they see. I know what you’re thinking: “ PPC is a massive source of sales for my business.

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PPC Consumer Marketing Improvements 221

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

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PPC Accessories Apparel Automotive 259

Kissmetrics

AUGUST 22, 2017

Growth hackers…growth managers…growth marketers — startups these days are all about growth. Let’s jump right in: Growth Manager, Growth Hacker, Growth Marketer? But the overall concept is the same: If you’re a growth manager, you balance your time between initiating and nurturing the growth of the company.

Management 212

Management SEO PPC Social Media 212

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298

PPC Recommendation Social Media Mobile 298

Groove

OCTOBER 2, 2024

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising drives immediate results by enhancing your visibility on SERPs and other platforms. Consider Strobels Supply, which increased revenue associated with Google Ads by 185 percent after working with our experienced PPC specialists.

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PPC eCommerce Marketing SEO 280

Kissmetrics

SEPTEMBER 3, 2020

Managing Google Ads takes a lot of time, effort, and energy. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Some PPC agencies rely on a pay-per-lead model.

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PPC Management Improvements Reference 274

Kissmetrics

MAY 21, 2021

While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions. With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns.

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PPC SEO Management Marketing 284

Kissmetrics

DECEMBER 11, 2017

Curiously enough, adopting the same methodical mindset of a financial currency trader can help you better manage results. PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Here’s how. Start With a Currency Arbitrage Mindset.

Management 213

Management Marketing PPC Banking 213

Kissmetrics

SEPTEMBER 8, 2020

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how). You must also meet the spend requirement across your managed accounts.

Merchant Services 71

Merchant Services PPC Document Management 71

Kissmetrics

NOVEMBER 4, 2020

From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. Finally, Neil Patel Digital is one of the few marketing companies with positive ratings on countless independent review sites: #2 Thrive Agency — Best for Amazon PPC.

Marketing 292

Marketing PPC eCommerce Social Media 292

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Campaign Name.

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PPC Download Information Customer 117

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 277

Improvements PPC Retail Financial Services 277

Groove

FEBRUARY 21, 2019

SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. Google Tag Manager - Website and SEO Optimization. Brands can also use HubSpot CRM integration to manage interactions and relationships with potential and existing customers.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing PPC 278

BigCommerce

JULY 13, 2017

And, manage it all in your order panel. Nikole Smith, Office Manager & Customer Service Manager, Hawk Supplements. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. 100% increase in revenue through eBay + BigCommerce integration as of 2017. Final Word. Not selling yet on eBay? It’s quick.

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BigCommerce Multi-channel Channel Gifts 415

Kissmetrics

SEPTEMBER 24, 2020

If you’re in this position, it’s probably best to outsource your AdWords management. It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group – Best for Enterprise AdWords Management. They’re a three-time Inc.

PPC 206

PPC SEO Multichannel Social Media 206

Blue Winston

JULY 30, 2021

We cooperate with agency Bluebird Media and we asked Senior Digital Strategist David Sundberg how the PPC tool is used in the agency. How does agency Bluebird Media use the BlueWinston PPC tool? The combination of flexibility and ease of use is the reason why we think Bluewinston is the best inventory management tool out there.

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PPC Workshop eCommerce Management 98

Kissmetrics

OCTOBER 15, 2020

Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. For more information about using keywords in PPC campaigns, check out my posts “How to Launch a Successful PPC Campaign for the First Time” and “An Introduction to Pay-Per-Click Search Marketing.”.

SEO 363

SEO PPC Blog Information 363