ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. If you want to learn more, take a look at how the ROI Revolution team manages paid search and PPC strategies. With Industry Insights Straight from Google.

PPC 60

PPC eCommerce Payments Payment Services 60

ROI Revolution

OCTOBER 4, 2017

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. The mobile trend line, while not unexpected, is meaningful nonetheless.

PPC 60

PPC Mobile eCommerce Search Marketing 60

GetElastic

JULY 12, 2019

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. A smart B2B marketer opts for a cost-effective marketing strategy.

B2B 138

B2B Social Media PPC Management 138

Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 4, 2021

Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. NP Digital Marketing Services. Neil Patel Digital Australia Marketing Services. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

MAY 9, 2018

It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

Games 104

Games PPC Reference Definition 104

ROI Revolution

JULY 3, 2018

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. This allows us to leverage GA data in customized columns for efficient bid management and use GA data to power automated bidding strategies. Google Ad Manager.

Management 106

Management PPC B2C Marketing 106

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

eCommerce Training Academy

NOVEMBER 24, 2019

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers.

eCommerce 62

eCommerce Social Media Marketing PPC 62

ROI Revolution

APRIL 12, 2022

The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. 81% of marketing managers stay up-to-date via blog posts compared to just 42% of decision-makers.

Marketing 172

Marketing Social Media White Paper SEO 172

Inflow Insights

APRIL 16, 2019

Over time they’ve been shown to have a great ROI so they really work well to supplement your search marketing strategy. It will also help when other people on your team need to dive in to manage the account, as well as keeping things clean for the reporting team later.

eCommerce 156

eCommerce Mobile PPC Other 156

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. The same applies to bookstores.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

JULY 27, 2022

With so many changes taking place, it can be daunting to ensure you and your team are up to speed with the opportunities – all the while managing your business. We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising.

Merchant Services 78

Merchant Services PPC Blog Information 78

ROI Revolution

AUGUST 16, 2018

Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. We recently had the pleasure of sitting down with Ryan to discuss today’s ecommerce landscape and the ways he manages to keep ahead of the curve.

PPC 60

PPC Webinar Events eCommerce 60

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Ecommerce Platforms

MAY 24, 2023

In recent times, it has also evolved its offerings from s imple search engine optimization (SEO) and search engine marketing (SEM) data to more advanced analytical assessments. The platform does this through the power of AI and lets you create, optimize, and manage your SEO and marketing campaigns with ease.

Marketing 118

Marketing SEO Social Media Payment Services 118

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Now more than ever, your content needs to be written for users, not search engines. Niki Morock, SEO Content Manager Creative is playing a larger role on the search engine optimization side of things, as well.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

FEBRUARY 12, 2025

The past year has brought significant shifts to the world of paid search advertising, requiring marketers to adapt their strategies to remain competitive. Here are some of the most critical changes and trends shaping the world of PPC advertising in 2025.

PPC 127

PPC Improvements Channel Recommendation 127

ROI Revolution

JUNE 2, 2020

You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting. A replay of that webinar is available now ! 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

DECEMBER 3, 2020

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 156

eCommerce Social Media Small Business Retail Payment Services 156

ROI Revolution

OCTOBER 1, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

AUGUST 5, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

SEPTEMBER 9, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

JANUARY 5, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

AUGUST 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

DECEMBER 2, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MARCH 2, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

APRIL 8, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Black Friday brought in $2.4

eCommerce 78

eCommerce Social Media Payments Payment Services 78