Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Consumers now prioritize how a product can immediately fit into their lifestyle, with social content shaping their choices.

Consumer 277

Consumer Social Media Fulfillment Shipping Costs 277

Groove

NOVEMBER 7, 2024

For example, the same promotions are presented both on social media and through email to ensure consistency. If your social media and email teams have to operate consistently, for example, they need to work together closely to ensure their practices reflect each other and deliver consistent experiences.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Groove

NOVEMBER 9, 2024

Regular Publishing & Content Calendar Management: One of the biggest keys to successful content marketing is consistency. Other content types that are well worth leveraging include social media and video.

Blog 367

Blog eCommerce Marketing SEO 367

Groove

JULY 16, 2024

Social media offers businesses like yours a perfect way to engage and interact with your customers. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing. This relationship can guide leads throughout the entire sales funnel process.

Social Media 195

Social Media eCommerce PPC eCommerce Marketing 195

Retail TouchPoints

DECEMBER 17, 2024

. ‘Love Stories by David’s’ to Anchor Pearl Media Offerings Image courtesy David’s Bridal Founded in 2016, Love Stories TV boasts more than 20 million viewers for its library of over 30,000 videos across content platforms including social media, YouTube, podcasts, linear TV and video on-demand.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

NOVEMBER 1, 2024

The Significance of Employer Branding in Battling Retail Turnover The retail industry faces significant challenges in managing workforce stability, with turnover rates being reported as high as 60%. Sara Mackessy is the EVP of Talent Solutions at Atrium , the workforce management and staffing firm.

Retail 276

Retail Social Media Management Improvements 276

Retail TouchPoints

JANUARY 13, 2025

Generative AI has completely reinvented ecommerce, according to Azita Martin, VP and General Manager of Retail & CPG for NVIDIA. The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond.

Supplies 290

Supplies Improvements Social Media Operations 290

Groove

NOVEMBER 6, 2024

You may need a better way to manage your products. However, keep in mind that BigCommerce and some of the other options make it easier to integrate your website with different platforms (like social media). If you select a complex platform, your business will likely need a dedicated team to manage it.

BigCommerce 332

BigCommerce WooCommerce eCommerce Platforms Shopify 332

Retail TouchPoints

NOVEMBER 12, 2024

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. Enhance product education and manage store traffic efficiently. These examples offer key insights for holiday retail strategies: Simplify complex processes, like Ikea’s checkout system.

Gifts 275

Gifts Magazine Information Social Media 275

lateshipment

MARCH 8, 2025

Up to 10% of parcels are delivered late during the holiday season Nearly half of consumers (45%) say they are unlikely to continue ordering from a company even after just one instance of late delivery Frustrated customers with delayed holiday gifts will take their frustrations to social media and demotivate others from shopping with you.

Management 130

Management eCommerce Shipping Shipping Labels 130

Retail TouchPoints

NOVEMBER 1, 2024

For example, singer FKA Twigs created a digital avatar called AI Twigs to better manage her Instagram account and hold conversations with fans on her behalf. “In “Because we’re entering into this more efficient way of doing product placement and this new model [of creating content], it’s trained off of an actual human,” Gai explained.

Social Media 293

Social Media Arts Subscription Technology 293

Retail TouchPoints

FEBRUARY 14, 2025

While social media and the ever-presence of influencers cant be ignored, its clear that Digital PR can make beauty challenger brands shine in ways no other channel can. These impressions also will impact their view of your products, leaving a lasting impression that puts your brand on top of beauty consumers wish lists.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Forrester eCommerce

DECEMBER 15, 2021

Over the weekend, security pros took to social media to understand and dissect the Log4j vulnerability. The fact of the […].

Social Media 370

Social Media Blog Management 370

Retail TouchPoints

NOVEMBER 26, 2024

Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too. Ensuring a seamless experience across each of these channels is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JUNE 9, 2022

Jerutis revealed her thoughts on the unique role that influencers can play in helping brands and retailers manage the supply chain crisis, and best practices she believes they should follow. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

FEBRUARY 26, 2025

Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Access Ads Manager. With over 2.74

Marketing 359

Marketing Social Media eCommerce Events 359

Retail TouchPoints

APRIL 9, 2025

The stores 12 fitting rooms are outfitted to loop more like VIP spaces including a velvet rope of sorts to manage traffic. All that newness needs to flow through like what customers see on social media, and we want them to experience that fully in stores, Dres noted. Thats what youll see online, especially through social media.

Fashion 147

Fashion Social Media Omnichannel Accessories 147

Retail TouchPoints

DECEMBER 18, 2024

Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media. Strategies for Enhancing Compliance To effectively manage the rise of RDFs and whatever new and challenging requirements may be on the way, retailers need to adapt their compliance strategies.

Retail 278

Retail Clothing eCommerce Social Media 278

Groove

DECEMBER 5, 2024

Among other things, these features handle email marketing, analytics tracking, and ad management. The Marketing Hub also helps businesses use Google Ads, blogs, forms, and social media more effectively. However, enterprise-level sales teams may discover limitations when managing large teams or complex workflows.

eCommerce 293

eCommerce Marketing B2B Management 293

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Offer multiple communication channels for customer support, including phone, chat, email, and social media. Use social media to engage customers and ask for feedback or suggestions. Engage Customers Through Social Media Social media is a powerful tool for maintaining relationships with existing customers.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Kissmetrics

AUGUST 31, 2021

This attracts users interested in time management, productivity, and wellbeing in the workplace. Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Social Media Strategies.

SEO 357

SEO Social Media Blog Article 357

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. From scheduling social posts to automated emails and nurturing tactics, the options are nearly limitless.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

AUGUST 19, 2024

The result was an influencer-fueled social media bonanza that amplified an immersive shop-in-shop experience at BoxLunch’s Barton Creek Square store in Austin, Texas. million impressions. million impressions. The team thought the opportunity for the shop-in-shop was perfect for the launch of the film as well as our tie-in collection.”

Social Media 274

Social Media Omnichannel Events Gifts 274

Retail TouchPoints

SEPTEMBER 26, 2024

In addition to bringing back its “Black Friday Fridays” weekly holiday deals , the retailer is launching a new affiliate program to “build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.”

Social Media 289

Social Media Consumer Management Retail 289

Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Content will be dynamically published to screens using the Samsung MagicINFO Content Management Solution (CMS).

Social Media 288

Social Media Live Chat Electronics Recommendation 288

Retail TouchPoints

MAY 12, 2023

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

DECEMBER 25, 2024

Retailers unable to manage returned goods effectively and restore them to perfect conditions for their customers end up either selling these items at a significantly reduced price or disposing of them entirely. Return Management Strategies Leveraging technology can create more efficient processes for purchasing and making returns.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

JULY 18, 2024

Utilize Social Media Millennials and Gen Z are highly active on social platforms, which gives brands an excellent opportunity to create buzz around their events. Social media is a vital tool in this, allowing brands to build an online community and help attendees form human connections with like-minded people.

Events 263

Events Social Media Consumer Marketing 263

Kissmetrics

SEPTEMBER 17, 2021

As Instagram puts it: “The Creator Account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.” Creator Studio even has a calendar view so you can see all the content published and scheduled to publish, which is awesome for social media teams.

Marketing 359

Marketing Social Media Customer Loyalty Other 359

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. All of that, including managing returns, is done for them.

Channel 358

Channel Marketing Social Media Technology 358

Kissmetrics

AUGUST 30, 2021

Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers.

Consumer 351

Consumer PayPal Social Media Article 351

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

APRIL 17, 2024

Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors. Integrating with these platforms allows businesses to gather valuable insights into user intent by analyzing social interactions, content engagement and user-generated data.

Social Media 311

Social Media B2C B2B Customer Data 311