Marketing Related Topics 
Groove
OCTOBER 11, 2024
billion email users globally, email marketing remains one of the most effective ways for eCommerce brands to reach their target audience. It might not be new and shiny, but email is still a pillar of digital marketing for eCommerce stores. What Is Email Marketing Management? With more than 4.4
Groove
OCTOBER 10, 2024
For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. However, Shopify email marketing isn't quite as simple as sending the occasional ad or promotion to your list. If you want to see real results, you need to take advantage of optimized campaigns and automation.
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Groove
OCTOBER 11, 2024
Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Understanding Text Message Marketing Both MMS and SMS text message marketing allow you to contact customers almost instantly. What is Text Message Marketing?
Groove
NOVEMBER 9, 2024
Thanks to these dual benefits, blog content marketing for eCommerce remains one of the most effective digital marketing avenues for brands to consider. However, it's also one of the most challenging, which is why many eCommerce companies choose to work with a content marketing agency.
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Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.
Retail TouchPoints
OCTOBER 31, 2024
Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage. The utility mobile wallets offer is endless.
Groove
DECEMBER 7, 2024
The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey. It's best to create a content marketing for eCommerce strategy that highlights your companys expertise in the industry.
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It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. AI is everywhere. But not every use of AI provides the same value to your brand.
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Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
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