Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 333

eCommerce Marketing Social Media Shopify 333

Groove

OCTOBER 11, 2024

Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Understanding Text Message Marketing Both MMS and SMS text message marketing allow you to contact customers almost instantly. What is Text Message Marketing?

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Forrester eCommerce

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys.

B2B 446

B2B Marketing Improvements Customer 446

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 468

Technology Marketing Channel Consumer 468

Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. But crafting an email marketing journey that's designed to deliver conversions isn't always a simple task. What Is an Email Marketing Customer Journey?

Marketing 327

Marketing Customer Customer Retention Recommendation 327

Retail TouchPoints

OCTOBER 31, 2024

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage. The utility mobile wallets offer is endless.

Mobile 297

Mobile Channel Marketing Consumer 297

Forrester eCommerce

OCTOBER 20, 2023

Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

Marketing 434

Marketing Games B2C Operations 434

Forrester eCommerce

NOVEMBER 18, 2024

According to our most recent CMO Pulse Survey, marketing executives plan to prioritize maturing how they measure marketing effectiveness in 2025.

Marketing 195

Marketing B2C Customer 195

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448

B2B Marketing 448

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. Key Factors to Consider for Your eCommerce Email Platform Since email plays a key role in your overall marketing strategy, you’ll want to carefully select the platform that works best with the rest of your business strategies and priorities.

eCommerce 325

eCommerce Merchant Services Marketing Demo 325

Forrester eCommerce

MARCH 12, 2024

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 417

Marketing B2C Customer 417

Groove

OCTOBER 10, 2024

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. However, Shopify email marketing isn't quite as simple as sending the occasional ad or promotion to your list. If you want to see real results, you need to take advantage of optimized campaigns and automation.

Shopify 347

Shopify Merchant Services Marketing Recommendation 347

Forrester eCommerce

MAY 7, 2024

I’m pleased to announce the publication of the first of my two generative AI (genAI) Marketing in APAC reports, “The State Of Generative AI For Marketing In Asia Pacific.” Here […]

Marketing 459

Marketing B2C 459

Forrester eCommerce

NOVEMBER 18, 2024

An effective cross-channel marketing hub (CCMH) can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for next-gen customer engagement based on compelling, contextually relevant experiences.

Channel 195

Channel Marketing Customer Customer Data 195

Forrester eCommerce

FEBRUARY 14, 2024

This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that the market is […]

Marketing 459

Marketing Customer Data Customer B2C 459

Forrester eCommerce

MARCH 11, 2024

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 434

Marketing Operations B2B 434

Forrester eCommerce

NOVEMBER 18, 2024

Marketers need a loyalty strategy that appropriately balances transactional incentives with an understanding of what […] Though loyalty programs offer the rewards that price-conscious consumers crave, companies struggle to inspire emotional loyalty across various tactics aimed at improving retention.

Marketing 195

Marketing Consumer Improvements Customer Loyalty 195

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 275

Marketing Social Media Consumer Events 275

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Forrester eCommerce

MAY 31, 2024

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Forty-five percent of global B2C marketing […]

B2C 284

B2C Marketing Customer Experience Improvements 284

Groove

OCTOBER 10, 2024

SMS delivery is the rate at which marketing text messages reach the inboxes of intended recipients. As a marketer, you will draft messages with a particular goal in mind, such as relaying exclusive deals or updates on package shipments. You can then use an SMS marketing platform to send the messages.

Marketing 341

Marketing eCommerce Improvements eCommerce Marketing 341

Forrester eCommerce

NOVEMBER 7, 2024

Our first Forrester Tech Tide™: B2B Customer Advocacy and References Management, Q4 2024, shows a fractured market. Marketers have plenty of options. Yet while recent disruption has caused angst, it also spurred innovation.

Customer 195

Customer Marketing B2B Reference 195

Forrester eCommerce

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 472

B2B Marketing Customer 472

Groove

OCTOBER 3, 2024

Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. What is a Digital Marketing Company?

eCommerce 290

eCommerce Marketing Social Media PPC 290

Forrester eCommerce

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 410

B2B Marketing Other 410

Forrester eCommerce

OCTOBER 19, 2023

Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over the next 12 months. Enter lifecycle revenue marketing (LRM), the most comprehensive approach to frontline marketing.

Marketing 433

Marketing B2B Definition 433

Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 456

B2B Marketing 456

Groove

OCTOBER 2, 2024

Digital marketing services are vital to establishing, maintaining, and improving your online promotional efforts, and entrusting an agency with those tasks can lift a significant burden from your internal teams. Understanding Digital Marketing Services Before we dig into which services to pursue, it's important to look at the bigger picture.

PPC 276

PPC eCommerce Marketing SEO 276

Forrester eCommerce

OCTOBER 16, 2024

I just completed over seven months of research on the subject of sales and marketing alignment in B2B organizations with my colleague Rick Bradberry, and we uncovered some huge concerns that amount to a precarious future for alignment between these two functions.

B2B 221

B2B Marketing 221