Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Travel Consumer Other 295

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. The Growth of Wholesale B2B eCommerce Market Trends and Projections The wholesale B2B eCommerce sector is booming.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

FastSpring

JANUARY 9, 2025

In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and AA publishers use for D2C in mobile. Why these strategies actually can result in >50% revenue coming from D2C. David Vogelpohl (FastSpring) (05:45) Excellent.

Payments 164

Payments Games Mobile Merchant Services 164

Retail TouchPoints

MARCH 3, 2025

According to Chief Marketing Officer George Davis, the brands positioning is rooted in premium quality, comfort and sustainability, elevating everyday moments from 5 p.m. Orchestrating SMS and Email for Maximum Impact Both SMS and email are integral to Cozy Earths marketing strategy. when people unwind, recharge and find peace at home.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

DECEMBER 16, 2024

Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout. Lockton: In addition to taking into consideration feedback and market and consumer trends, we are a test-and-learn company.

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

FastSpring

OCTOBER 23, 2024

Market options have been opening up for both publishers and players in the mobile games industry thanks to shifting laws and regulations around the world. Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store.

Merchant Services 148

Merchant Services Payments Payment Services Games 148

Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. The Store is in Your Pocket Go back to a decade ago and marketing strategies were predominantly single channel, thanks to the challenges of crafting an omnichannel marketing experience.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Retail TouchPoints

DECEMBER 2, 2024

Additionally, marketing platform Bluecore found that 64% of all 2024 Black Friday shoppers were new to retailers, indicating that retailers’ seasonal customer acquisition efforts are paying off. Despite discounting throughout the weekend, Black Friday still remained the biggest sales day of the period. 29 was the peak sales hour.

Merchant Services 279

Merchant Services Apparel Jewelry Beauty and Health 279

Retail TouchPoints

NOVEMBER 1, 2024

Balancing Mobile and In-Person Orders In addition to cutting down what Niccol termed “our overly complex menu,” he promised that Starbucks would do a better job serving both mobile orders and in-person customers. Today more than 30% of transactions are driven by mobile orders,” he noted. “At

Mobile 277

Mobile Improvements Customer Experience Customer 277

Forrester eCommerce

OCTOBER 27, 2023

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month.

Games 396

Games Mobile B2C Marketing 396

Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Groove

DECEMBER 12, 2024

Incorporating the major SEO trends of 2024including mobile-first indexing (and ensuring that your site benefits from mobile-first SEO), working to appeal to Googles experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) framework, and prioritizing Core Web Vitalscan help set you up for success in your eCommerce business.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Groove

MARCH 2, 2025

With advancements in AI-driven email marketing , dynamic personalization, and mobile-first design, businesses must continuously refine their email strategies to remain relevant. This guide will explore the latest best practices and emerging trends to help you optimize your email marketing efforts while maximizing performance.

eCommerce 237

eCommerce Mobile Marketing Improvements 237

Retail TouchPoints

AUGUST 22, 2024

These items have been popular in the secondhand market for years, but now there is another consumer good taking the spotlight in the “recommerce” market: mobile phones. The mobile phone space also felt this shift to more intentional purchasing decisions — in 2022, sales of mobile phones in the secondary market totaled $35.9

Mobile 264

Mobile Consumer Goods Consumer Electronics 264

Groove

OCTOBER 11, 2024

ECommerce now makes up more than 20 percent of the global retail market. These services help eCommerce businesses complete the online and mobile sales that drive success. For eCommerce merchants, success lies in building a strong brand presence that brings users to your website and encourages them to purchase.

Merchant Services 357

Merchant Services Payment Services Payments eCommerce 357

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. Nearly a quarter (24%) of consumers say that a consistent digital experience across a brand’s website, mobile app, etc.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 15, 2025

Digital channels will be refreshed through January, starting with Walmart.com and the Walmart mobile app, followed by all marketing campaign assets and the official Walmart corporate site. The new branding was rolled out in Walmarts Store 4108 in Springdale, Ark., in a statement.

Channel 279

Channel Mobile Customer Marketing 279

Retail TouchPoints

NOVEMBER 4, 2024

Another component that seasonal businesses must rely on to achieve year-round success is marketing, which is integral to any expansion plan for a seasonal business. Brandon Naughton has been the Marketing Manager at  Repicci’s Real Italian  since its inception in August 2020.  Lastly, businesses should work to embrace technology.

Books 272

Books Mobile Operations Document 272

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

OCTOBER 11, 2024

Available via a new mobile app, Save A Lot Rewards offers shoppers points called “dots” that can be redeemed for rewards and free products. Grocery chain Save A Lot has debuted its first-ever loyalty program — Save A Lot Rewards.

Mobile 264

Mobile Operations Technology Improvements 264

Groove

JANUARY 26, 2025

Neglecting Mobile Optimization Mobile users make up a significant portion of online shoppers, yet many eCommerce sites overlook mobile performance. Poor mobile optimization can have negative effects on bounce rates, rankings, and the user experienceall of which impact website authority.

eCommerce 270

eCommerce SEO Mobile Blog 270

Retail TouchPoints

FEBRUARY 8, 2024

Once largely associated with lower-income households, dollar stores are now becoming retail staples even for more affluent households, inspiring retailers in these categories to invest more heavily in marketing, merchandising and technology innovation that will help them differentiate.

Mobile 299

Mobile Consumer Fulfillment Retail 299

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% billion, up 7.5% from last year. of online sales (vs.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Retail TouchPoints

NOVEMBER 11, 2024

Big Lots has upgraded its mobile app, available to current and new members of its Big Reward loyalty program and offering features including in-store rewards access, a personalized dashboard for tracking earnings and exclusive notifications for special offers.

Mobile 275

Mobile Management Information eCommerce 275

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278

Forrester eCommerce

AUGUST 11, 2022

Tech execs who continue to rely on traditional tech talent pipelines will increasingly see diminishing returns as talent adopts greater geographic mobility and requires […].

Marketing 73

Marketing Mobile 73

Retail TouchPoints

JANUARY 2, 2025

Those prioritizing immediacy risk pricing themselves out of the market, alienating price-conscious consumers in the process, while those focusing solely on affordability may struggle to differentiate themselves in a crowded marketplace dominated by DTC giants. Conversely, retailers that choose to pick a side face their own set of hurdles.

Shipping Costs 289

Shipping Costs Consumer eCommerce Presentation 289

Retail TouchPoints

NOVEMBER 5, 2024

Image courtesy Ikea UK “We know how much our customers love the Ikea restaurant, and we’re excited to celebrate the opening of our very first high street restaurant,” said Matthew Gould, Market Manager at Ikea London City in a statement. Image courtesy Ikea UK Image courtesy Ikea UK

Mobile 279

Mobile Improvements Management Other 279

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

JUNE 25, 2024

Later this year, Foot Locker plans to upgrade its mobile app, adding real-time launch updates with a “Heat Monitor” for members to monitor and track pre-launch hype, upgraded search and filtering capabilities, streamlined sign-in with biometric authentication and seamless integration with the FLX Rewards program.

Mobile 258

Mobile Gifts Omnichannel Shipping 258

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

NOVEMBER 12, 2024

Three standout examples demonstrate the versatility and potential of this technology: Ikea tackles the challenge of checking out large furniture items with a QR-based mobile checkout option. Link QR codes to personalized mobile magazines showcasing your holiday collection, or develop QR-based in-store games that offer exclusive discounts.

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

DECEMBER 18, 2024

That was supposed to be the whole of Neighbours remit: roll out this new global ecommerce ecosystem across the 100+ markets where the company sells online. They said they wouldn’t have been able to get through [the back-to-school rush] if they hadn’t had the mobile devices. store by August, with the rest of the U.S.,

Omnichannel 262

Omnichannel Payment Services POS eCommerce 262

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

Food and Beverages 269

Food and Beverages Marketing Mobile Customer Loyalty 269

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. Video has indeed evolved.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). This can result in improved site speed and performance for mobile devices.

PPC 261

PPC Marketing Merchant Services Multi-channel 261