ROI Revolution

JANUARY 13, 2020

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. The reality is that the work marketing contributes does have an impact on the company’s bottom line.

Marketing 174

Marketing Social Media Mobile Consumer 174

Kissmetrics

OCTOBER 8, 2020

Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Assess Your Mobile-Friendliness.

SEO 273

SEO Mobile Search Marketing Article 273

ROI Revolution

MARCH 1, 2018

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Maintaining Mobile Momentum. What it Means for Your Business.

Search Marketing 60

Search Marketing Marketing Mobile Article 60

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Experiential Marketing and the Buyer’s Journey.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

Forrester eCommerce

APRIL 24, 2019

Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below? Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs).

Marketing 350

Marketing Search Marketing Mobile B2C 350

Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. Since all marketers go after Google, Bing has lower competition and a market share of 6.79 It makes sense.

SEO 363

SEO Social Media Recommendation Information 363

Kissmetrics

SEPTEMBER 28, 2020

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing. And you should do this anyway.

SEO 325

SEO Information Other Web Design 325

Kissmetrics

SEPTEMBER 12, 2020

Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. Pros of Wix.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

OCTOBER 4, 2017

Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. Instead, mobile advertising traffic has risen past the level of desktop , but so far appears to be additive. The Rise of Mobile Advertising has Been Relentless. Mobile is nearly at parity with desktop computers.

PPC 60

PPC Mobile eCommerce Search Marketing 60

ROI Revolution

DECEMBER 10, 2019

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. Top 6 2019 Digital Marketing Trends for Growing Brands.

Blog 88

Blog Marketing SEO Article 88

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Mobile vs. Desktop: The Battle Rages On.

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

MARCH 5, 2025

The Head of Search at Microsoft, Jordi Ribas, seems to think so. Recently released stats on Bings year-over-year market share show growth: +1.8pt market share in the U.S. Note that these stats are for desktop users only, and mobile wasnt shared, which may hint at slower growth there.

SEO 88

SEO Information Article Other 88

ROI Revolution

MARCH 12, 2020

And the stock market has become increasingly volatile. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more.

eCommerce 204

eCommerce Shipping Costs Social Media Events 204

Inflow Insights

APRIL 16, 2019

We’ll be covering a total of 16 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and finally Dynamic Search Ads. This not only helps to enhance visibility for those high intent searches, but it also helps to boost CTR from the ads.

eCommerce 156

eCommerce Mobile PPC Other 156

ROI Revolution

MAY 16, 2019

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night. Campaign management allowing marketers to plan by campaign, not just channel. Improved Ad Type: Showcase Shopping.

Marketing 68

Marketing Mobile Improvements Consumer 68

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Digital Doughnut

JUNE 23, 2023

With more people searching through mobile devices, Google has started showing the mobile version of websites in search results. This means that if your website isn't optimized for mobile, you could be missing out on a great deal of traffic.

Mobile 59

Mobile SEO Search Marketing Technology 59

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

JUNE 27, 2023

The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Keep reading to uncover some of the exciting digital marketing strategy wins our clients have achieved this year. It’s the second half of 2023. A little bit of inspiration can go a long way.

Marketing 78

Marketing eCommerce Mobile Gifts 78

ChannelAdvisor

APRIL 26, 2017

Hop on board because the mobile carousel just got a lot bigger. . Most recently, we tended to see 15-20 product listing ads (PLAs) when conducting a mobile search on Google. However, while we were doing some searches this week, we found that in some cases, upwards of 30 products are featured. In a word: visibility.

Mobile 40

Mobile eCommerce Search Marketing Channel 40

ROI Revolution

NOVEMBER 9, 2022

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. In Fall 2022, Google announced plans to roll out major changes to mobile search results.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

JULY 3, 2017

The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. 2017 has been a particular whirlwind of change for search engine marketing ( SEM ), so here are a few of the more major updates you should be taking note of. 2) Organic SEO is Changing FAST.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. In 2022, around $39 will be spent on search advertising per internet user.

PPC 78

PPC Mobile Social Media Search Marketing 78

ESW

MARCH 11, 2019

At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. Keep It Natural.

eCommerce 113

eCommerce Jewelry SEO Mobile 113

ROI Revolution

OCTOBER 24, 2018

Companies like Netflix, Hulu, HBO, and Amazon are all already competing for market share. ” -Angela Courtin, Global Head of YouTube TV & Originals Marketing. It allows advertisers to set unique bids for this new TV device type, separate from other channels like mobile or computers. YouTube just made a play at both.

Marketing 68

Marketing Games Mobile Events 68

ROI Revolution

JANUARY 9, 2020

billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. billion this year and $16.7

Social Media 127

Social Media Shipping Costs Mobile Recommendation 127

ROI Revolution

MAY 4, 2020

It feels like the entire marketing ecosystem is changing right before our very eyes. It uses artificial intelligence and machine learning to navigate this constantly changing market and makes sure that what the consumer is seeing is optimized in the best way for them. billion on mobile gaming in Q1 alone, which was a 20% increase.

eCommerce 97

eCommerce Social Media Games Supplies 97

Kibo

MARCH 29, 2021

Email and search marketing followed. But it wasn’t until mobile shopping and social media surged that retailers realized a more broad-based strategy was needed. Mobile apps and websites developed separately from flagship ecommerce sites. A comprehensive platform alleviates this problem.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Site is not optimized for mobile devices. This app was intended to make the site mobile optimized and responsive. Google Search Console alerted us as to the issue, but not the cause. Duplicate content.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

ROI Revolution

NOVEMBER 13, 2018

Companies like Netflix, Hulu, HBO, and Amazon are all already competing for market share. ” -Angela Courtin, Global Head of YouTube TV & Originals Marketing. It allows advertisers to set unique bids for this new TV device type, separate from other channels like mobile or computers. YouTube just made a play at both.

Marketing 60

Marketing Games Mobile Events 60

Jumpshot

SEPTEMBER 15, 2016

We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market. Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Here’s a full breakdown of our path-to-purchase analysis of Nike.com.

Mobile 74

Mobile Apparel Consumer Marketing 74

ROI Revolution

OCTOBER 14, 2019

66% of this shopping occurred on a mobile phone, which should come as no surprise to marketers who are aware of the massive growth of mobile. This year, we can expect to see mobile (and general online retail) grow even more. Keep Moving With Mobile. Use mobile bid adjustments to target on-the-go shoppers.

Shipping Costs 90

Shipping Costs Mobile Consumer Shipping 90

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Rethink Your Device Targeting.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

JULY 3, 2018

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. The word ‘AdWords’ itself limits the marketing capabilities of the brand since it is based around ‘words’ (i.e. Search campaigns). Google Marketing Platform .

Management 106

Management PPC B2C Marketing 106

Ecommerce Platforms

JULY 31, 2020

There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Some focus on creative services, others specialize in specific marketing channels or tech, while others might boast several areas of expertise. SEO Marketing Strategy.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

MARCH 11, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020. Mobile vs. Desktop: The Battle Continues.

eCommerce 78

eCommerce Mobile Consumer Download 78