article thumbnail

What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

article thumbnail

Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku

Retail TouchPoints

Beauty , which has made a name for itself not just with its accessible beauty products but also its savvy marketing , decided that Super Bowl LVII was the moment for a big play. turned to one of advertising’s most powerful new channels — connected TV (CTV). million female viewers who made up 47.5% of the total audience.

article thumbnail

Best Marketing Automation Software

Kissmetrics

Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software. Your marketing channels.

Marketing 363
article thumbnail

Composable Commerce Reference Architecture 2024 Edition

Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

article thumbnail

Best Email Marketing Services

Kissmetrics

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. That’s earning $38 for every dollar spent.

Marketing 362
article thumbnail

Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

It also can enhance marketing by correlating visual trends in product images with purchasing behavior. In physical stores, AI-driven digitization of the shopping experience will guide customers via interactive kiosks or smartphone apps, seamlessly integrating online and offline channels.

eCommerce 302