Kissmetrics

MARCH 2, 2021

Advertising costs Cost of your marketing team Cost of your sales team Creative costs Technical costs Publishing costs Production costs Inventory upkeep. The other party interested in the metric is an internal operations or marketing specialist. What Goes Into Customer Acquisition Costs? What the CAC Metric Means to You.

Customer 350

Customer eCommerce Multi-channel Channel 350

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. That’s why we’re excited to introduce this comprehensive glossary of terms and definitions for your ecommerce website, aka your next campaign’s best friend.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Omnisend

APRIL 30, 2021

Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. Omnichannel Marketing.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process.

eCommerce 296

eCommerce SEO Recommendation Multi-channel 296

Kissmetrics

SEPTEMBER 22, 2020

There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. If you find yourself in a situation that you need to optimize every little piece of your marketing strategy, then you should make time to check out WebMechanix. 8 Linear Design — Best For PPC + CRO.

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others. Seasonal Products.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

BigCommerce

DECEMBER 13, 2017

In a more relevant example, look at the search results for “multivitamin” and the number of results that appear: Now, look at how the competition gets dramatically reduced when I simply using the variation “multi vitamin”: So, the competition has been cut by more than half by simply adding a common variation of the search query.

SEO 209

SEO Merchant Services Recommendation Document 209

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

MARCH 2, 2018

Think your marketing technology (MarTech) stack is king? Marketing departments around the world are scrambling to find the best ways to identify and engage their customers. Of course, finding a way to listen to multiple channels at the same time is difficult. Pull yourself out of 2017. Engagement is down. A better MarTech stack.

Multi-channel 206

Multi-channel Social Media Channel SEO 206

Inflow Insights

DECEMBER 8, 2021

As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Instead, you need a comprehensive audit that includes several smaller audits of individual aspects of your digital marketing strategy. What is a Digital Marketing Audit? What is a Digital Marketing Audit?

Improvements 106

Improvements Marketing PPC SEO 106

Kissmetrics

FEBRUARY 26, 2021

Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Sometimes in marketing, keeping a close eye on the budget can be a challenge. The only questions now are: With so many marketers using the platform, how do you stand out in this virtual crowd? Predictions are an essential part of marketing.

Merchant Services 288

Merchant Services Mobile Social Media Information 288

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!).

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164

eCommerce Social Media Multi-channel Article 164

Algopix

SEPTEMBER 12, 2023

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. Splitly offers Starter, Growth, Business and Enterprise plans.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

ESW

DECEMBER 14, 2020

First, reallocating your marketing budget from in-store activities and ads to digital marketing will help to “maintain a level of normalcy with your customers,” says the team at BrandMuscle. In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online.

eCommerce 78

eCommerce Multi-channel PPC Merchant Services 78

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Essentially, it’s a comprehensive cloud-based toolkit for website building, store management, order management, and marketing. What is Shopify?

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Ecommerce Platforms

DECEMBER 20, 2021

Affiliate marketing is one of the best ways to make money online. To make money with affiliate marketing, all you need is to join an affiliate program from a merchant, and start promoting their products. Grovia is one of the best affiliate management services in the performance marketing industry.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Korona

JANUARY 14, 2021

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?

Marketing 52

Marketing Payment Services Social Media POS 52

FastSpring

NOVEMBER 12, 2019

Personalize communication across all channels. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). What channels you’ll be using to advertise your BFCM deals. For example, you might not usually use PPC, but it can help showcase your offers over BFCM. Set your discount rate.

Multi-channel 87

Multi-channel Payment Services Mobile PPC 87

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. So, with these SEO-related figures at the forefronts of our minds, let's explore the best Shopify SEO apps on the market. It markets itself as the: ‘Complete SEO App,' and does exactly what it says on the tin.

SEO 104

SEO Shopify Marketing eCommerce 104

Whisbi

DECEMBER 12, 2018

Barcelona, 12 December 2018 –- Whisbi, the conversational sales & marketing platform for enterprises, announces today that it has raised €5M. In fact, it is the fastest-growing software market and is expected to double in size by 2025. Whisbi already partnered with many major Automotive and Telecommunication brands, globally.

Automotive 75

Automotive Multi-channel Telecommunications PPC 75

Ecommerce Platforms

MARCH 26, 2020

It’s definitely one of the most scalable store building solutions on the market. For instance, paying for a higher package could allow you to access things like multi-channel integration. This means that you can sell on other channels besides your website, like Facebook and Instagram. Free unlimited hosting for your site.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

SellBrite

DECEMBER 9, 2020

This makes it a likely channel for customers to discover your product, and one that you should definitely be leveraging if you aren’t already. Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. Google Shopping is a marketing channel perfect for conversion.

Merchant Services 167

Merchant Services Shipping Costs Article Information 167

Inflow Insights

JULY 8, 2019

Then you’ll want to apply the actionable tips here to your marketing campaigns. The challenge for eCommerce stores is figuring out how to track ROAS accurately without knowing what ads or other marketing sources their calls are attributed to. A good marketing strategy relies on accurate reports. Why Integrate PPC Call Tracking?

PPC 61

PPC eCommerce Multi-channel SEO 61

Algopix

JULY 3, 2019

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. www.sellbrite.com. www.sellbery.com.

Multi-channel 60

Multi-channel Shipping Costs eCommerce Software WooCommerce 60

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 90

eCommerce Social Media Multi-channel Article 90

ROI Revolution

SEPTEMBER 1, 2020

Brands who continued – or increased – their ad spend at the height of coronavirus pandemic while their competitors pulled back on ad spend due to an uncertain market experienced impressive growth. Multi-channel retail marketing for the holidays. August 24 update.

Shipping Costs 78

Shipping Costs PPC Shipping Multi-channel 78

Ecommerce Platforms

MARCH 2, 2022

The success of Unbounce has since inspired a number of competing companies to join the market too. End-to-end AI enhancements add more intelligence to your lead nurturing and marketing campaigns. With this tool, you can unlock new audience and channel options with minimal guess work.

Multi-channel 104

Multi-channel Conversion Optimization Arts Customer 104

SellBrite

JULY 28, 2020

The short answer is research, market savvy, and a good business plan. You may have found a great supplier with steep discounts, but if there’s no market demand for the product, you’re going to lose money. The trick is to find a product that people will want in a market that’s not already saturated. Engage with the industry.

Shipping Costs 143

Shipping Costs Fulfillment Shipping Subscription 143

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Watch the replay of the webinar here!

eCommerce 78

eCommerce Social Media SEO Payments 78

AcquireConvert

JULY 26, 2024

Ever wondered what drives successful brands to dominate the market? In today’s fast-paced digital world, understanding marketing is crucial for businesses aiming to attract and retain loyal customers. Ready to dive into the world of marketing and discover strategies that can transform your business? What is Marketing?

Marketing 36

Marketing Social Media Multi-channel PPC 36

SellBrite

JULY 1, 2019

But unless product staging and photography come naturally to you, invest in professional photography if your marketing budget allows. If you have a multi-channel e-commerce business , you need a way to track your inventory across multiple platforms. You can even invest in a light box to make your images look professional.

Shipping Costs 89

Shipping Costs Shipping Multi-channel Payment Services 89

Omnisend

OCTOBER 24, 2024

While WooCommerce does provide basic reports on orders and sales, it fails to offer a deep analysis of customer behavior, marketing performance, and long-term trends. Integrating tools like Omnisend lets you access tons of data about your sales figures, marketing efforts, customer journey, and much more. Well, not exactly.

WooCommerce 78

WooCommerce Shipping Costs Multi-channel eCommerce 78