BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Recommendation 419

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. In fact, more than 50% of companies are using marketing automation. What Is Marketing Automation?

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Omnisend

NOVEMBER 3, 2020

This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.

Social Media 148

Social Media Multi-channel Channel Reference 148

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Marketing 262

Marketing Social Media Customer Recommendation 262

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Social Media Advertising, Campaigns & Retargeting. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

SEPTEMBER 28, 2017

What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages. Are you texting with your customer yet?

Channel 402

Channel Live Chat Multi-channel Customer 402

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Kissmetrics

MARCH 8, 2021

Which is just one of the reasons SMS marketing no longer sucks. The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing.

Payments 354

Payments Marketing Payment Services Mobile 354

Groove

APRIL 12, 2024

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. Multi Storefront BigCommerce Features The best feature of BigCommerce MultiStorefront is the ability to create multiple native storefronts in one control panel.

BigCommerce 295

BigCommerce Multi-channel Social Media Accessories 295

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Amazon already dominates ecommerce, with its market share expected to rise to 49% by the end of 2018.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Kissmetrics

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. At least, until we can figure out how to solve this as marketers.

Marketing 279

Marketing Multi-channel SEO Channel 279

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 306

Multi-channel Games Retail Social Media 306

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. The Sales & Advertising Channels That Matter Most.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Retail TouchPoints

DECEMBER 29, 2021

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). Amplifying Social Media Presence. of its total revenue in 2020.

Social Media 306

Social Media Beauty and Health B2C Subscription 306

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? The ecommerce brands he’s obsessed with.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

365 Retail

JANUARY 9, 2025

In the fast-paced world of ecommerce, where growth and scalability define success, email marketing remains one of the most critical tools for driving customer engagement and revenue. It is particularly well-suited for businesses that are scaling rapidly and require sophisticated tools to manage their marketing efforts.

Shopify 98

Shopify eCommerce Multi-channel Social Media 98

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Leveraging affiliate channels. Four of these strategies include: 1.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Retail TouchPoints

NOVEMBER 14, 2022

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. Users can also share the images on social media and other platforms to get feedback or just for fun.

Consumer 340

Consumer Multi-channel Payment Services Social Media 340

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Neil Patel Digital — Best data-driven multi-channel PPC agency. Paid advertising offers a 200% ROI.

PPC 313

PPC Social Media Multi-channel Mobile 313

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230

BigCommerce

FEBRUARY 7, 2018

It’s time to empower your brand to focus on marketing and selling your goods, not on being technologists just trying to keep your site alive. Please list your top competitors and their respective market share. Marketing + Promotions Questions. Can we manage marketing promotions and banners separately for each category?

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. This is exactly why marketers need a customer data platform (CDP) that directly powers marketing. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

NOVEMBER 12, 2020

Rillavoice can dive into specific areas such as: Marketing: Which channels are driving foot traffic into stores? Social media or word of mouth? Additionally, multi-branded retailers can sell this conversational data to their brand partners for additional revenue. Price, fit or competition? including CCPA.

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. However, while Shopify is a versatile and widely used solution, the platform does have a few drawbacks.

BigCommerce 277

BigCommerce Magento Multi-channel Shopify 277

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

BigCommerce

OCTOBER 10, 2017

As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. And these charts come from Klaviyo’s commerce email marketing benchmark report (2017).

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

Kissmetrics

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Many marketers are in shock. Direct mail is still effective, and using it is a game-changer for any serious marketer. Social media is ahead by only 1 percentage point. But the data is undeniable.

Social Media 361

Social Media Multi-channel Marketing Electronics 361

Retail TouchPoints

JANUARY 14, 2021

Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and Jim Reath as SVP, Marketing, both reporting to Cindy Davis, Chief Brand Officer (CBO) of the retailer and President of Decorist. We Are Social also has been appointed as the lead social media agency for buybuy BABY.

Beauty and Health 179

Beauty and Health Marketing Multi-channel Social Media 179

Retail TouchPoints

DECEMBER 2, 2022

The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. From Pushcart to Multi-Generation Local Business.

Social Media 290

Social Media Multi-channel WooCommerce eCommerce 290

Optimizely

MARCH 19, 2019

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. Why ad attribution matters.

eCommerce 259

eCommerce Multi-channel B2C Social Media 259

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 298

Retail Social Media Multi-channel Channel 298

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Kissmetrics

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others.

Social Media 290

Social Media Multi-channel Blog Multichannel 290