Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing. Theyve grown up with devices in hand, and social media is their base of operations.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

JANUARY 8, 2025

According to Gartner, more than three-quarters of supply chain leaders are being asked to improve their customer experience (CX) strategies. These expectations have significantly impacted the same-day delivery market, which experts predict will grow nearly 20% year-over-year between now and 2028.

Supplies 279

Supplies Consumer Shipping Costs Multi-channel 279

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

Multi-channel 298

Multi-channel Marketing Retail Channel 298

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Four of these strategies include: 1. Leveraging affiliate channels.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

BigCommerce

JULY 25, 2017

Below are 33 of the ecommerce strategies –– which are really just stories –– that have inspired me, from 12 of some of my favorite brands (innovating their way to crazy success). Video is a major part of his ecommerce strategy. Ecommerce Strategies from BombTech Golf. Ecommerce Strategies from Spearmint LOVE.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

Kissmetrics

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. That’s where social media marketing shortcuts come in handy. Good vs. Bad Social Media Marketing Shortcuts. Far too many of us do it.

Social Media 358

Social Media Marketing Multi-channel Channel 358

BigCommerce

OCTOBER 20, 2017

That’s a monumental shift from outbound sales to inbound strategies for B2B businesses. Integrate Your Systems for Multi-channel Selling. The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. Let’s dive in. . Clarion Safety.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Kissmetrics

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. At least, until we can figure out how to solve this as marketers.

Marketing 279

Marketing Multi-channel SEO Channel 279

Kissmetrics

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Create Multi-Channel Ad Campaigns. To increase your chances of conversion and making a sale, you must optimize by creating multi-channel campaigns. Set goals for your campaign.

Multi-channel 309

Multi-channel Channel Reference Management 309

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Recommendation 419

Retail TouchPoints

MAY 16, 2024

Launched a little over three years ago to drive more value for both the Walmart business and its suppliers, Walmart Luminate gives the retailer’s suppliers access to transaction, supply chain and shopper behavior data so they can better understand customer expectations and optimize their digital and physical retail strategies.

Merchant Services 277

Merchant Services Multi-channel Subscription Omnichannel 277

BigCommerce

DECEMBER 13, 2017

Actionable Amazon SEO strategies. Pricing and repricing strategies for both resellers and private label sellers alike – plus tips to make you more, faster. A few include: Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant. Kai Klement, Co-founder and Multi-Million Dollar Merchant, KAVAJ. Generate sales.

Definition 420

Definition Merchant Services Multi-channel Books 420

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 244

Consumer Marketing Multi-channel Arts 244

365 Retail

JANUARY 9, 2025

In the fast-paced world of ecommerce, where growth and scalability define success, email marketing remains one of the most critical tools for driving customer engagement and revenue. It is particularly well-suited for businesses that are scaling rapidly and require sophisticated tools to manage their marketing efforts.

Shopify 98

Shopify eCommerce Multi-channel Social Media 98

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

AUGUST 13, 2021

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands.

Omnichannel 299

Omnichannel Payment Services Payments Multi-channel 299

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Steve Dennis

DECEMBER 30, 2024

With a few exceptions, valuations for most high profile “disruptor” brands have collapsed and many are now turning to wholesale channels to expand their reach and lower customer acquisition costs. There is simply too much multi-line retail capacity chasing too little demand, along with poor growth prospects.

Retail 167

Retail Multi-channel Department Stores eCommerce 167

Kissmetrics

MARCH 8, 2021

Which is just one of the reasons SMS marketing no longer sucks. Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing. Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it. The Many Advantages of SMS Marketing.

Payments 354

Payments Marketing Payment Services Mobile 354

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 263

Workshop Marketing Multi-channel Toys 263

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. And these organizations, he found, have three critical traits: A sound strategy; Leadership; and Appropriate investment.

Customer 274

Customer Multi-channel Omnichannel Channel 274

Retail TouchPoints

DECEMBER 17, 2021

But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. The benefits of going omnichannel?

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Groove

APRIL 12, 2024

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. Multi Storefront BigCommerce Features The best feature of BigCommerce MultiStorefront is the ability to create multiple native storefronts in one control panel.

BigCommerce 295

BigCommerce Multi-channel Social Media Accessories 295

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Kissmetrics

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

JUNE 28, 2023

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Ecommerce Growth Strategies For 2018. Influencer Marketing.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. The virtual agent can handle this complex, multi-layered request effortlessly, just like a human sales associate would. Peter Graf is the SVP of Strategy at Genesys. No problem.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

BigCommerce

SEPTEMBER 28, 2017

What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages. The SMS + Live Chat + CRM Success Strategy.

Channel 402

Channel Live Chat Multi-channel Customer 402

Retail TouchPoints

JULY 28, 2023

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms.

Consumer 246

Consumer Multi-channel Retail Leisure 246

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Amazon already dominates ecommerce, with its market share expected to rise to 49% by the end of 2018.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

Multi-channel 264

Multi-channel Payment Services Consumer Channel 264

BigCommerce

OCTOBER 10, 2017

As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. Again, here is how you win via email marketing campaigns: Know your customers.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

Retail TouchPoints

DECEMBER 20, 2024

Empowering Sellers Year-Round Poshmarks biggest event of the year is PoshFest , an offsite multi-day event that brings hundreds of sellers together for interactive workshops and sessions that give them the tools and best practices they need to scale their resale businesses.

Events 147

Events Multi-channel Workshop Webinar 147

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. For example, in a multi-location retail setup, if a customer makes a purchase in one store, that transaction is immediately recorded in the centralized system.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111