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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 263
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419
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Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Retail TouchPoints

Marketers will soon need to strategically rethink their measurement methodologies. 4, 2024 — so marketers must develop a new approach to measurement for a post-cookie world. 4, 2024 — so marketers must develop a new approach to measurement for a post-cookie world. Consequently, traditional MTA will lose its efficacy.

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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

These include experiential programs where customers can learn and engage in everything from workshops to shared hobbies with others. The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event.

Customer 277
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Email Marketing, Automation & AOV. Influencer Marketing. Technology.

eCommerce 419
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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Our Bear Builder store associates are a vital part of the Build-A-Bear Workshop experience,” said Dara Meath, CTO at Build-A-Bear in a statement.

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6 Tips for Building Your Marketing Career

Kissmetrics

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226