Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278

Marketing Social Media Consumer Events 278

Groove

DECEMBER 7, 2024

The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey. It's best to create a content marketing for eCommerce strategy that highlights your companys expertise in the industry.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

JANUARY 15, 2025

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 279

Marketing Operations Retail Consumer 279

BigCommerce

FEBRUARY 16, 2021

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…

Omnichannel 511

Omnichannel Marketing Retail 511

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

MARCH 3, 2025

According to Chief Marketing Officer George Davis, the brands positioning is rooted in premium quality, comfort and sustainability, elevating everyday moments from 5 p.m. Orchestrating SMS and Email for Maximum Impact Both SMS and email are integral to Cozy Earths marketing strategy. when people unwind, recharge and find peace at home.

Customer 260

Customer Marketing Channel Customer Retention 260

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. The Growth of Wholesale B2B eCommerce Market Trends and Projections The wholesale B2B eCommerce sector is booming.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

OCTOBER 30, 2024

22, 2024 True Religion prioritized these cities based on consumer demand and is “augmenting our online business with stores in select markets that allow our shoppers to experience the brand in-person,” True Religion CEO Michael Buckley told Retail TouchPoints. “ opening on Nov. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov.

Social Media 287

Social Media Omnichannel Apparel Marketing 287

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. Whereas seamless omnichannel advertising was once limited to resource-intensive large networks, it’s now in the hands of networks of all sizes.

Retail 278

Retail Omnichannel Technology Improvements 278

Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. It also can enhance marketing by correlating visual trends in product images with purchasing behavior. This omnichannel approach will ensure a consistent and personalized experience across all touch points.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

AUGUST 7, 2024

The composable commerce platform is empowering Pet Valu to build scalable solutions, accelerate speed to market for best-of-breed features and capabilities and improve the overall site experience to keep pace with the needs of pet lovers nationwide.

Omnichannel 263

Omnichannel Improvements Marketing Retail 263

Retail TouchPoints

NOVEMBER 26, 2024

Formerly known as True Fam, the expanded program (which now goes by True Rewards ) will lean into omnichannel capabilities and “can’t buy” experiences, such as the chance to collaborate with the brand’s Team True creator community. True Religion has rebranded and retooled its loyalty program ahead of the holiday shopping season.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

JUNE 3, 2024

However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. Using AR and Image Recognition to Accelerate Speed to Market Reese’s brought its physical marketing precision to new heights for its Reese’s Carmel Big Cup activation.

Omnichannel 286

Omnichannel Social Media Consumer Games 286

Retail TouchPoints

OCTOBER 25, 2024

Bark , the omnichannel dog brand and creator of BarkBox , is partnering with Crocs on a new foot, er, paw-wear collection for furry friends. Current subscribers of BarkBox and Super Chewer , a monthly subscription of tough toys, can add Pet Crocs to their next box, while new subscribers can receive them as a welcome gift when they sign up.

Toys 277

Toys Subscription Gifts Supplies 277

Retail TouchPoints

JANUARY 21, 2025

Weve been hard at work for the past year with the team at SMG to build this entirely unique retail media offering tailored to the needs of our supplier brands, and we are thrilled to bring it to market in partnership with them. We have a unique position in the market versus other retailers.

Travel 299

Travel Retail Leisure Omnichannel 299

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. That includes curbside pickup for online orders, checking for stock to optimize shopping trips and more.

Omnichannel 295

Omnichannel Technology Operations Shipping Costs 295

Retail TouchPoints

DECEMBER 23, 2024

Clarks Photo credit: Clarks // Super League Limited-edition product drops and collabs are major marketing initiatives, which is why brands put a lot of time, money and brainpower into amplifying them. Bringing these products into a major platform for this demographic ultimately turned the launch into a robust omnichannel initiative.

X-cart 278

X-cart Payments Games Fashion 278

Retail TouchPoints

DECEMBER 17, 2024

You might relate to common struggles in the omnichannel customer-driven landscape, particularly when it comes to profitable delivery of whatever-whenever-wherever shopping experiences. Moreover, only 8% of supply chain executives say their organizations are properly structured to operate successfully in an omnichannel model.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

MARCH 5, 2025

Cook has been with Davids Bridal for more than five years, starting as EVP and Chief Marketing Officer. However, her responsibilities quickly expanded beyond marketing and customer experience, including driving the brands loyalty initiatives, into technology innovation and finance.

PayPal 214

PayPal Omnichannel Customer Experience Technology 214

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

NOVEMBER 8, 2024

. “This immersive shopping adventure blends our unique brand storytelling with the unforgettable, grocery-inspired world that only Benefit can offer,” said Toto Haba, SVP of Global Omnichannel Marketing at Benefit Cosmetics in a statement.

Games 278

Games Gifts Omnichannel Recommendation 278

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. Key Factors to Consider for Your eCommerce Email Platform Since email plays a key role in your overall marketing strategy, you’ll want to carefully select the platform that works best with the rest of your business strategies and priorities.

eCommerce 332

eCommerce Merchant Services Marketing Demo 332

Wiser

FEBRUARY 18, 2025

A premium global durables manufacturer has partnered with Wiser to achieve just that, demonstrating how the Perfect Store framework can elevate the omnichannel experience and strengthen retail partnerships across channels and markets. These audits are consistent across markets, providing comparable data regardless of location.

Omnichannel 78

Omnichannel Demo Channel Improvements 78

Wiser

JANUARY 30, 2025

While core factors are non-negotiable, secondary influences can further sway consumer behavior: Convenience: Shoppers increasingly value convenience, such as easy returns, fast delivery options, and seamless checkout experiences, especially in competitive markets.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

Retail TouchPoints

MARCH 6, 2025

It also has, according to Sampath, one of the largest marketing budgets in the world. Sampath shared with Retail TouchPoints how employee compensation was the unlock that returned the business to growth, and why he doesnt believe in pursuing omnichannel perfection. Not to mention those 8,000 stores (and counting).

Omnichannel 179

Omnichannel Small Business Retail Telecommunications Consumer 179

Retail TouchPoints

JANUARY 13, 2025

Omnichannel retail, social shopping and the rise of marketplaces is enabling brands to be discovered across more channels, but this is met with a need to ensure that product descriptions are clear, consistent and optimized across each digital channel. Optimizing product descriptions across channels.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

NOVEMBER 12, 2024

Don’t forget to leverage QR codes for omnichannel marketing: use them in print ads and store displays to drive traffic to your website or app, increasing your online visibility during the crucial holiday period. QR codes have evolved from simple links to powerful tools for personalized, engaging shopping experiences.

Gifts 275

Gifts Magazine Information Social Media 275

Forrester eCommerce

JULY 30, 2021

Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics.

Customer 525

Customer Management Marketing Customer Experience 525

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

JANUARY 1, 2025

a modern, modular and API-first enterprise ecommerce and omnichannel OMS platform company. Jay Topper is Chief Customer Officer for fabric, Inc. , Prior to fabric, he was the Chief Digital Officer of Chicos FAS.

Management 320

Management Shipping Costs Reference Retail 320

Retail TouchPoints

JUNE 12, 2024

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. This doesn’t necessarily mean abandoning your omnichannel approach.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Retail TouchPoints

JANUARY 30, 2025

Speed, consistent uptime and outstanding UX have emerged as non-negotiable elements for survival in todays fast-paced market. The market is ruthless, and theres no more room for businesses to drag their feet. The choice for C-suite leaders is stark: take steps now, or risk falling behind in a market that waits for no one.

Customer Experience 256

Customer Experience Technology Customer Loyalty B2B 256

Retail TouchPoints

OCTOBER 21, 2024

New markets outside of Kirkland’s current footprint will be considered, as will store conversions. “An omnichannel approach to Bed Bath & Beyond is quintessential to its success,” said Marcus Lemonis, Executive Chairman of Beyond in a statement.

Operations 264

Operations Financial Services Arts eCommerce Technology 264

Retail TouchPoints

JULY 17, 2024

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. The marketing and creative teams had to think beyond historic (and expensive) Google surveys.

Marketing 278

Marketing Clothing Consumer Customer 278