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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.

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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

But a brand cant make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites around the world to the point-of-sale (POS) systems in its 500+stores. Lots of retailers talk about omnichannel, she said.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. It’s really a holistic approach,” she said. “We

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Lightspeed POS Continues Global Expansion with Acquisition of Vend

Retail TouchPoints

Lightspeed POS , a provider of cloud-based, omnichannel commerce platforms, will acquire cloud-based retail management software company Vend for approximately $350 million. market share with the addition of 20,000+ retail and restaurant locations.

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SpotOn Aims to Help Independent Retailers Offer Seamless Omnichannel Services

Retail TouchPoints

Software and payments provider SpotOn has introduced SpotOn Retail, a fully integrated omnichannel solution. The platform includes an in-store-and-online catalog, a POS system and an ecommerce site that can all be managed through one dashboard.

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How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk

Retail TouchPoints

However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. that were decorated in a dynamic combination of danglers, standee displays, POS elements and more.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy? What does the ideal of omnichannel look like, in your opinion?