Remove Marketing Remove Omnichannel Remove Workshop
article thumbnail

21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

Workshop 419
article thumbnail

Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop.

Events 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Retail TouchPoints

IRCE focuses on digital ecommerce, with sessions offering practical advice on digital marketing, personalization techniques, creating friction-free shopper journeys and the latest on emerging tech like BNPL apps, NFTs and the metaverse.

Workshop 327
article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 298
article thumbnail

Registration Is Live For The Retail Innovation Conference & Expo Event

Retail TouchPoints

On Tuesday, May 10, all-access pass holders can register for a variety of pre-conference workshops, enjoy store tours around Chicago, and gather at a VIP meet and greet reception. Coborn’s Rebag goodMRKT ThredUp UNTUCKit Weis Markets. “We

Events 319
article thumbnail

Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Overall, “tech needs to be more integrated with the shopper experience, including the social and omnichannel aspects,” said Kramer.

article thumbnail

Retail Media Networks: The Key to Winning CPG Partnerships this Holiday Season

Retail TouchPoints

Emphasize Integrated and Co-Branded Campaigns Utilizing integrated campaigns across various channels is a strategic necessity in today’s omnichannel landscape. Retailers should emphasize their ability to maintain consistent messaging and branding across in-store, online, mobile and social media platforms.

Retail 278