Retail TouchPoints

DECEMBER 21, 2021

Ahold Delhaize ’s online retailer operating in the Benelux countries, bol.com , has taken a majority stake in delivery company Cycloon. For bol.com, the partnership ensures that more of its orders can be delivered by bicycle, reducing the company’s carbon footprint.

Online Retail 298

Online Retail Retail Operations Management 298

Groove

NOVEMBER 7, 2024

For your eCommerce business to excel, you need a plan that helps you determine how you will develop online content and engage your users. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. Learn more about how the right platform can boost your online store’s success. Klaviyo Klaviyo is a popular eCommerce email platform because it was designed specifically for retail. However, it costs more and is more complex than Klaviyo.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Retail TouchPoints

NOVEMBER 5, 2021

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. What is an integrated digital marketing campaign? There are more than 3.6

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

JANUARY 12, 2023

In January 2022, the mattress chain announced its plans to list on the New York Stock Exchange via an IPO that would have returned the furniture retailer to the public markets six years after South Africa’s Steinhoff International took the company private. Today, Mattress Firm operates 2,300 stores across the U.S.

Marketing 311

Marketing Document Online Retail Operations 311

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades.

Marketing 279

Marketing Online Retail Information Consumer 279

BigCommerce

OCTOBER 17, 2017

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? Local marketing –– also known as “location-based marketing” and “neighborhood marketing” –– is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions.

Marketing 713

Marketing Social Media Events Beauty and Health 713

Forrester eCommerce

MAY 29, 2019

Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019. This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […].

B2C 360

B2C Marketing Retail Online Retail 360

Groove

OCTOBER 12, 2024

From digital marketing to inventory management and order fulfillment, eCommerce store owners have a lot of different responsibilities. Security Updates and Monitoring The eCommerce industry is considered one of the most vulnerable to cyberattacks, with online stores experiencing slightly more than 32 percent of all attacks.

Management 343

Management eCommerce Order Fulfillment SEO 343

Forrester eCommerce

MARCH 29, 2019

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF).

Omnichannel 364

Omnichannel Marketing Retail Online Retail 364

Forrester eCommerce

MARCH 26, 2019

With online sales representing over 20% of sales in most physical good categories and the ability to buy unauthorized goods from anywhere in the world, the gray market is more present than ever.

Marketing 345

Marketing Presentation Online Retail eCommerce 345

Kissmetrics

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. Marketers like influencer promotions too. Why Your E-Commerce Business Should Use Influencer Marketing Tools. So what’s the answer?

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Retail TouchPoints

NOVEMBER 5, 2024

Weder added that just 3% of the population in Mexico currently buys groceries online, so “the growth opportunity is immense.” The online retailer will now offer same-day grocery delivery from select FoodMaxx locations in Central and Northern California, including stores in Bakersfield, Hayward, Sacramento, San Jose. and Turlock.

Specialty Retailers 271

Specialty Retailers Subscription Online Retail Customer 271

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. Why the Holidays Are the Best Time for Digital Marketing Success.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Retail TouchPoints

AUGUST 21, 2020

As the price of a product has grown into one of the most important touch points in retailer-customer online interactions, pricing has become one of the key growth leverages for innovation-driven retailers to apply the power of technology to. How Wiggle Uses Market-Based Pricing To Optimize Operations.

eCommerce 264

eCommerce Marketing Operations Technology 264

Retail TouchPoints

APRIL 1, 2021

Unlike other installment options, BNPL offers zero wait time, a big win for the “I want it now” market, and invites customers to buy big-ticket items by reducing the upfront financial expenditure shock. Penny Townsend serves as Chief Product Officer at Qualpay , a company which she co-founded in 2014.

Merchant Services 278

Merchant Services Payment Services Online Retail Payments 278

Retail TouchPoints

AUGUST 8, 2024

To enter new markets: Make a competitive statement and showcase new products. Online retailer Shein’s latest pop-up in Canada, a retro-inspired four-day event, drew more than 10,000 visitors. For example, Sleep Number used events to test and refine new experiential technology before scaling to retail.

Marketing 276

Marketing Events Arts B2B 276

Retail TouchPoints

DECEMBER 2, 2024

retail sales (excluding automotive) up 3.4% on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8

Merchant Services 279

Merchant Services Apparel Jewelry Beauty and Health 279

Groove

OCTOBER 22, 2024

For most online retailers, the advantages of shifting toward Performance Max campaigns can be far-reaching. If you haven’t designed campaigns with this new ad structure, we recommend you do so, especially if you want to incorporate Google Ads automation and improved ad efficiency into your marketing strategy.

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

NOVEMBER 12, 2024

They primarily use them to compare prices with online retailers, check ratings and reviews, access detailed product information, and unlock digital coupons or discounts. These insights demonstrate that QR codes are not just streamlining transactions but are actively shaping consumer behaviors and expectations.

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 246

Marketing Retail Social Media Consumer 246

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Forrester eCommerce

MARCH 22, 2023

The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints.

Online Retail 195

Online Retail Retail Channel Marketing 195

Retail TouchPoints

FEBRUARY 26, 2025

Marketing and Brand Impersonation Scams Brand imposters are a growing problem for major brands, but no brand is immune in the digital age. Ideally, your supply chain, marketing, site, fraud prevention and customer service teams will share information to keep your data, your revenue and your customers safer.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

NOVEMBER 6, 2024

By embracing innovative alternatives like local pickup delivery, the ecommerce industry can take a crucial step toward combating this pervasive issue and restoring consumer confidence in online shopping. Sam Jarvis is the CEO and Founder of HubBox , a market leader in ecommerce software for local pickup.

Fulfillment 274

Fulfillment Shipping Costs Magento Consumer 274

Kissmetrics

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its e-commerce sales and expand customer reach. Use Content Marketing. Sleep so much?

Social Media 272

Social Media Marketing eCommerce Supplies 272

Retail TouchPoints

SEPTEMBER 24, 2024

Nearly three of every 10 purchases by American consumers will be made online as the end of this decade nears, according to projections from Forrester in its U.S. Online Retail Forecast, 2024 to 2029. The research and technology firm projects that online U.S. retail sales will increase from $1.2 this year to 29.3%

Reference 284

Reference Automotive Consumer Electronics Online Retail 284

BigCommerce

MAY 4, 2018

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

Kissmetrics

JANUARY 31, 2022

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising. Types of E-commerce Marketing.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Groove

SEPTEMBER 23, 2024

It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195

Retail TouchPoints

MAY 27, 2024

Satisfaction is the gauge that retailers use to measure their performance. Positively, 73% of online shoppers say they received good or excellent customer service from online retailers. Online shoppers embrace online retailer customer service; half interact at least monthly.

Customer 285

Customer Live Chat Social Media eCommerce 285

Retail TouchPoints

NOVEMBER 8, 2022

The new doorstep returns pilot comes as Overstock.com completes its transition into a furniture-only online retailer, after 18 months spent exiting all non-home categories. This] large market provides us with additional opportunities to gain market share even if online penetration remains unchanged over the near term.

Home Furnishings 288

Home Furnishings Online Retail Gifts Marketing 288

Retail TouchPoints

FEBRUARY 12, 2025

The retail industry has been quick to embrace new technologies for customer engagement especially during the pandemic, when the shift from brick-and-mortar to online retail became critical. However, there remains a gap on the security side.

Retail 277

Retail Technology Supplies Operations 277

Retail TouchPoints

JANUARY 4, 2021

In the coming years, this booming online retail industry is set to be revolutionised by high-performance technology that’s more commonly associated with video games than digital shopping: implementing high render 3D graphics is one of the driving forces. The groundwork for a revolution is already underway.

Retail 317

Retail Merchant Services Online Retail Department Stores 317

Retail TouchPoints

APRIL 5, 2024

Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability. During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales.

Retail 312

Retail Games Multi-channel Leisure 312

Groove

JULY 31, 2023

eCommerce Marketing Automation. Why eCommerce Marketing Automation? Marketing automation offers a powerful solution by allowing you, and your coworkers, to accomplish more without investing additional time. That solution?

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

Retail TouchPoints

SEPTEMBER 5, 2024

British online retailer Asos has agreed to sell a 75% stake in its Topshop and Topman brands to investment company Heartland for £135 million (approximately $180 million ), multiple sources report. The new joint venture would see Asos retain a 25% share of the business.

Payment Services 288

Payment Services Payments Department Stores Online Retail 288