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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Our job as marketers is how to keep them in it, and they will choose when to buy.” Our job as marketers is how to keep them in it, and they will choose when to buy.”

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Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

BigCommerce

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Of course, while shipping can be a powerful point of differentiation for your brand, it’s important to make sure that your company can actually act on the strategy. Go international?

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Turn Tricky Market Conditions into Revenue-Increasing Opportunities

Retail TouchPoints

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. The good news is that retailers can use this time of market instability to double down on their online stores. Have a simple checkout process. Simple and easy checkout processes are needed to seal the deal.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

With supply chain disruptions still making headlines, small and mid-sized businesses (SMBs) looking to remain competitive may contend with inventory challenges and rising rates of theft and damage in the last mile. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base.

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

Marketing and Brand Impersonation Scams Brand imposters are a growing problem for major brands, but no brand is immune in the digital age. Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both.

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Shipping Journey: Everything You Need To Know

lateshipment

In this article, we break down what makes the elusive online shopping journey, why it’s important, and the challenges e-commerce businesses need to guard against. What is the Shipping Journey? Facilitates Personalized Marketing 72% of surveyed customers say they only engage with personalized messages.

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Amazon Revenue Calculator: Selling Fees, Metrics & More [Infographic]

BigCommerce

Variable Closing Fees: These apply strictly to books, music, videos, DVDs, video games, consoles and software (BMVD products), and they will vary according to category, shipping destination, and the type of shipping service used. Inbound/outbound shipping. Take a Look at Your Amazon Fees. Amazon commissions.