Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110

PPC Management eCommerce Recommendation 110

Kissmetrics

OCTOBER 15, 2020

Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. For more information about using keywords in PPC campaigns, check out my posts “How to Launch a Successful PPC Campaign for the First Time” and “An Introduction to Pay-Per-Click Search Marketing.”.

SEO 363

SEO PPC Blog Information 363

Groove

SEPTEMBER 23, 2024

With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns.

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Management PPC Outdoor Information 195

Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136

PPC Merchant Services Search Marketing Marketing 136

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

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PPC Mobile Social Media Search Marketing 78

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving.

PPC 78

PPC Technology Information Download 78

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

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PPC Search Marketing Consumer Goods Recommendation 125

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Experiential Marketing and the Buyer’s Journey.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground.

PPC 144

PPC Mobile B2B Shipping Costs 144

Kissmetrics

OCTOBER 29, 2020

It offers companies a way to potentially attract more organic traffic without investing the time and money needed for paid search engine marketing. The Google Guaranteed Ads program offers a distinct way for businesses to rise to the top of search results, as they are displayed above the normal pay-per-click (PPC) Google Ads.

Books 285

Books PPC Customer Other 285

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. There are opportunities in virtually any vertical to push well past industry averages with the right paid search strategies. With Industry Insights Straight from Google.

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PPC eCommerce Payments Payment Services 60

ROI Revolution

OCTOBER 4, 2017

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. Mobile Ground Zero: It Starts With Your Website.

PPC 60

PPC Mobile eCommerce Search Marketing 60

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report. Published March 3, 2020.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

eCommerce Training Academy

NOVEMBER 24, 2019

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers.

eCommerce 62

eCommerce Marketing Social Media PPC 62

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Ecommerce Platforms

MAY 24, 2023

With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools. In this article: What is an AI Marketing Tool?

Marketing 118

Marketing SEO Social Media Payment Services 118

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Funnel.io

FEBRUARY 22, 2022

All marketers extol the virtues of search marketing, but with clients asking for more traffic for less money, the pressure is on for digital marketers to use efficiency and ingenuity to find growth opportunities.

PPC 36

PPC Marketing Search Marketing 36

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

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Multichannel Mobile Search Marketing PPC 99

ROI Revolution

MAY 9, 2018

The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. There’s no excuse not to get comfortable with the new platform. Still need help? If you’re advertising on AdWords, we’re here to assist you!

Games 104

Games PPC Reference Definition 104

Inflow Insights

APRIL 16, 2019

We’ll be covering a total of 16 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and finally Dynamic Search Ads. Over time they’ve been shown to have a great ROI so they really work well to supplement your search marketing strategy.

eCommerce 156

eCommerce Mobile PPC Other 156

ROI Revolution

JULY 3, 2018

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. The word ‘AdWords’ itself limits the marketing capabilities of the brand since it is based around ‘words’ (i.e. Search campaigns). Google Marketing Platform .

Management 106

Management PPC B2C Marketing 106

ROI Revolution

MAY 4, 2020

It feels like the entire marketing ecosystem is changing right before our very eyes. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. For the most part, it also has a different target market.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

OCTOBER 12, 2017

Even if you know that your average customer is a woman in her mid-30s to mid-40s, the online PPC customer demographics might differ. PPC customers might skew differently than your overall average customer base. It’s important to remember that before making bid adjustments, let the data accrue with a 0% bid modifier.

PPC 92

PPC B2B Other Presentation 92

ROI Revolution

JULY 18, 2019

And if you sell your products online, you’ve probably at least thought about employing a paid search strategy to get your brand in front of more people. Keep reading to learn more about paid search and why it’s important, trends we’re seeing in paid search, and how you can optimize your paid search strategy.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

SEPTEMBER 6, 2022

Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. For your PPC holiday strategy, implementing Enhanced Conversions will help your brand get additional insights. Make sure you have enough budget to start on Thanksgiving Day. Tying It All Together: Your 2022 Holiday Ecommerce Strategy. Digital Commerce 360.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

Ecommerce Platforms

JULY 31, 2020

There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Some focus on creative services, others specialize in specific marketing channels or tech, while others might boast several areas of expertise. SEO Marketing Strategy.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. The paid search team at ROI Revolution is dedicated to acting like an extension of your team to deliver groundbreaking wins. Opportunity Identified. Tying It All Together: ROI Nominated for Google Premier Partner Award.

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PPC Recommendation Channel Operations 78

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. The same applies to bookstores.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

MARCH 30, 2023

All marketing leaders face the same expectations: grow your business and increase profitability. Performance marketing agencies promise brands the opportunity to increase growth and profitability, but too often, brands pin their hopes on agencies that just don’t seem to care about their success as much as they’d hoped.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

JULY 3, 2017

The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. 2017 has been a particular whirlwind of change for search engine marketing ( SEM ), so here are a few of the more major updates you should be taking note of. 2) Organic SEO is Changing FAST.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

JULY 27, 2022

We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. Next up are loyalty program acquisition ads, which were announced at this year’s Google Marketing Live event. Search Engine Journal. Recap of product announcements from Google Marketing Live 2022.

Merchant Services 78

Merchant Services PPC Blog Information 78

ROI Revolution

AUGUST 16, 2018

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. Over the years he has built up his expertise in digital marketing, and has since taken on the role of Marketing Director for Sylvane.

PPC 60

PPC Webinar Events eCommerce 60

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Watch the replay of the webinar here!

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eCommerce Social Media SEO Payments 78