ROI Revolution

NOVEMBER 18, 2020

Potential impact: Affects PPC ads, feeds, sitelinks, and possibly SEO, potentially losing rankings and history associated with a URL and causing wasted ad spend. How to resolve: From a PPC standpoint, make a list of any URL changes before going live so you are prepared when the transition occurs. Claim your copy here!

White Paper 78

White Paper SEO Marketing PPC 78

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

MAY 30, 2023

To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? To learn more about what the cookieless future means for programmatic, read our white paper on Programmatic Advertising in a Cookieless World.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Liveintent

OCTOBER 21, 2019

But despite Facebook advertising’s popularity, the costs to market a business on the platform have been steadily rising over time thanks to an increase in demand on the platform and changes to the platform. Growth marketers are all about engaging customers at every stage of the funnel. Here’s how you can do just that.

White Paper 82

White Paper Social Media PPC B2C 82

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. It’s clear that to succeed in the B2B market, making your product available online is a winning strategy.

B2B 147

B2B eCommerce Payment Services SEO 147

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164

eCommerce Social Media Multi-channel Article 164

ROI Revolution

JANUARY 27, 2022

This search engine averages more than 100 million searches per day and, in many markets, is the most downloaded browsing app on Android. White Paper | Digital Search Duopoly At ROI Revolution, we call the combined potential of paid search and SEO the digital search duopoly.

SEO 78

SEO White Paper Shopify Mobile 78

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

FEBRUARY 16, 2023

One key trend that we noted from the results of our 2023 State of Digital Marketing Survey (stay tuned for more content with the results!) is that marketers are not able to increase their budgets this year. Read our article on How to Drive More Ecommerce Conversions by Reallocating Your Marketing Budget for more.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 90

eCommerce Social Media Multi-channel Article 90

Kissmetrics

JULY 28, 2021

Is outbound marketing right for your business? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Marketing 300

Marketing Social Media White Paper SEO 300

Kissmetrics

JULY 29, 2021

They’ve been an essential marketing tool for decades. And it helps you ‘seed’ the market so that people are already primed to download it when you push the lead magnet live. For example, Unbounce uses the category “PPC” in this blog post: So you can search for URLs in your most popular content that feature PPC.

Customer 360

Customer Books PPC White Paper 360