Groove

DECEMBER 7, 2024

The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey. Establish Trust To help establish consumer trust, we recommend positioning your brand as an industry expert.

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 332

eCommerce Marketing Social Media Shopify 332

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 279

Merchant Services eCommerce Marketing Recommendation 279

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Information Consumer Channel 331

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Plan for the Cyber Ten. Don’t delay.

Marketing 334

Marketing Shipping Costs Shopping Carts Channel 334

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Email and SMS Marketing Email has been around nearly as long as the Internet itself, but it remains one of the most effective ways to reach an audience and keep them engaged over the long haul.

Shopify 279

Shopify Marketing Social Media SEO 279

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. We know that AI can help build more meaningful connections between people and content.

Marketing 264

Marketing Technology Recommendation Management 264

Kissmetrics

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

MAY 15, 2023

Typically, conversational consumers use voice-activated texts and make inquiries on mobile devices, as well as shop and seek product recommendations with smart tools. Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers.

Marketing 263

Marketing Presentation Consumer Recommendation 263

Forrester eCommerce

JUNE 24, 2024

This blog details the challenge of marketing and sales silos and provides recommendations to align these functions around pipeline opportunities to improve revenue outcomes.

Marketing 221

Marketing Recommendation Blog Improvements 221

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

PPC 261

PPC Merchant Services Marketing Multi-channel 261

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Groove

JULY 31, 2024

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. Loomi is Bloomreach's eCommerce-specific AI system that works to elevate your content, site search, merchandising, and marketing campaigns.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

Food and Beverages 269

Food and Beverages Marketing Mobile Customer Loyalty 269

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Groove

AUGUST 9, 2024

If automation isn’t a part of your eCommerce email marketing strategy , you could be missing out on valuable revenue. to automate post-purchase email marketing with your ecommerce platform. If you're looking for subject line ideas, we recommend checking out our related blog about email subject line tips and tricks.

eCommerce Platforms 351

eCommerce Platforms Recommendation eCommerce Information 351

Forrester eCommerce

APRIL 11, 2023

But scratch the surface of the click bait headlines about AI and CX and you’ll find that writers have conflated CX with customer service or marketing. From chat bots to predictive product recommendations, most […]

Customer Experience 368

Customer Experience Recommendation Customer Marketing 368

lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. Additional Holiday Marketing Ideas Dress up your Homepage.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Retail TouchPoints

OCTOBER 16, 2024

According to one Gartner Market Guide : “By 2025, the top 10 global retailers by revenue will leverage contextualized real-time pricing…to manage and adjust in-store prices for customers.” ” The overall market outlook for AI pricing solutions indicates continued growth, with Coresight estimating the market will reach $1.6

Consumer 306

Consumer Retail Recommendation Customer Loyalty 306

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?

Consumer 321

Consumer Recommendation Marketing Retail 321

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

Marketing 273

Marketing Food and Beverages Travel Retail 273

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. Being hyper-personalized is about making the right recommendations at the right time.” Personalization is at something of a crossroads.

Recommendation 306

Recommendation Consumer Information Customer 306

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 195

eCommerce Social Media White Paper Seminar 195

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% AI algorithms can analyze customer data and behavior to provide highly customized and tailored recommendations, content and experiences to each shopper to drive higher engagement and conversion. The end result?

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289

Retail TouchPoints

DECEMBER 10, 2024

In our opinion, Macys board should create a separate real estate subsidiary to collect market rents from Macys retail operations and pursue other asset sale and redevelopment opportunities. We believe doing so would greatly maximize the value of these owned assets for the benefit of stockholders. Since fiscal year 2014, Macys has spent $9.7

Department Stores 293

Department Stores Operations Recommendation Improvements 293

Retail TouchPoints

APRIL 24, 2023

As this important shopper segment finds value in creator-guided shopping, brands are recognizing the efficiencies creators are able to drive in terms of marketing, leading to more brands scaling creator campaigns as budgets become more scrutinized. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK. 1] [link]

Social Media 289

Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

JANUARY 26, 2024

Thanks to these and other music-related insights, it was an intuitive next step to team up with Spotify — a brand also known for its expertise in data and personalized recommendations. To begin their Style Tune Up journey, shoppers can head to Spotify where they’ll answer a few questions about their personal style. Starting Feb.

Recommendation 278

Recommendation Events Marketing Other 278

Groove

AUGUST 8, 2024

Black Friday marketing is all about planning, persistence and creativity. We recommend beginning advertisements a few days before Black Friday to increase pre-sale awareness. Conclusion Black Friday is a time for your company to be creative with your marketing tactics. Here are 9 Black Friday ideas for your eCommerce store.

Marketing 195

Marketing Shipping Costs Gifts Clothing 195

Groove

SEPTEMBER 23, 2024

It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195