Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Retail TouchPoints

SEPTEMBER 11, 2024

billion in market size by 2032. “I Customers input basic data about the sizes they typically buy of certain brands, and True Fit offers a recommendation based on these inputs. Of course, the more precise and detailed a customer can get, the more accurate the fit recommendations will be. and is forecast to reach $25.11

Recommendation 306

Recommendation Apparel Technology Consumer 306

Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. But crafting an email marketing journey that's designed to deliver conversions isn't always a simple task. What Is an Email Marketing Customer Journey? Example: Timing is key.

Marketing 364

Marketing Customer Customer Retention Recommendation 364

Retail TouchPoints

DECEMBER 16, 2024

For instance, if a customer asks for a recommendation on dog food for sensitive skin, the team member could ask Hey GURA, which would provide the top recommendations available in that store. Lockton: In addition to taking into consideration feedback and market and consumer trends, we are a test-and-learn company.

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

FEBRUARY 6, 2024

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations.

Recommendation 298

Recommendation Customer Hobbies Consumer 298

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

FEBRUARY 4, 2025

It also can enhance marketing by correlating visual trends in product images with purchasing behavior. Conversational search interfaces, which mimic natural human interaction, will make it easier for customers to find exactly what they are looking for, as well as make recommendations for additional products.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

NOVEMBER 7, 2024

Storefront Pro offers end-to-end control, from discovery through weekly ad integration and personalized recommendations to seamless checkout with loyalty programs and even fulfillment and customer care,” said Alice Luong, Director, Ecommerce and Retail Media at Instacart in a statement. locations in August 2024.

Fulfillment 278

Fulfillment eCommerce Electronics Recommendation 278

Retail TouchPoints

DECEMBER 10, 2024

In our opinion, Macys board should create a separate real estate subsidiary to collect market rents from Macys retail operations and pursue other asset sale and redevelopment opportunities. We believe doing so would greatly maximize the value of these owned assets for the benefit of stockholders. Since fiscal year 2014, Macys has spent $9.7

Department Stores 297

Department Stores Operations Recommendation Improvements 297

UpSellIt

JANUARY 15, 2025

For ecommerce retailers, this period is the perfect time to align your marketing efforts with the psychology of shoppers. By understanding their post-holiday season mindset and leveraging tailored strategies, you can position your brand top of mind and kick off the year with impactful New Year marketing campaigns.

Marketing 111

Marketing Hobbies Recommendation Download 111

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

OCTOBER 24, 2024

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Our job as marketers is how to keep them in it, and they will choose when to buy.” Our job as marketers is how to keep them in it, and they will choose when to buy.”

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 291

Merchant Services eCommerce Marketing Recommendation 291

Groove

NOVEMBER 17, 2024

If you’re still comparing SaaS vs. on-premises solutions, we highly recommend checking out our BigCommerce vs. Magento guide. If you're interested in discovering more SaaS options, we recommend exploring our blog post about Magento competitors. This ultimately allows companies to focus on goals that move their businesses forward.

BigCommerce 341

BigCommerce Merchant Services Payment Services SEO 341

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. He began his career as an airline frequent flyer program manager, among other marketing, alliance and revenue optimization roles.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

FEBRUARY 18, 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

DECEMBER 17, 2024

AI agents dont just suggest products they personalize recommendations, streamline decision-making and handle routine tasks like grocery replenishment. This is every part of the marketing funnel being used. AI Agent Gatekeepers Could Dramatically Shift Marketing Strategies So what does all of this mean for retail?

Merchant Services 289

Merchant Services Consumer Social Media Retail 289

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Plan for the Cyber Ten. Don’t delay.

Marketing 334

Marketing Shipping Costs Shopping Carts Channel 334

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

NOVEMBER 8, 2024

. “This immersive shopping adventure blends our unique brand storytelling with the unforgettable, grocery-inspired world that only Benefit can offer,” said Toto Haba, SVP of Global Omnichannel Marketing at Benefit Cosmetics in a statement.

Games 278

Games Gifts Omnichannel Recommendation 278

Retail TouchPoints

FEBRUARY 28, 2025

The tool asks a few quick questions about personal preferences and then makes tailored wine recommendations based on available inventory in the customers chosen store. The Wine Finder is available online for more than 500 Marks & Spencer stores and on point-of-sale marketing in 20 Foodhalls.

Point of Sale 179

Point of Sale Recommendation Technology Information 179

Groove

DECEMBER 12, 2024

These optimization tips are some of the most important ongoing marketing efforts that demand effort and attention. BigCommerce SEO best practices can help grow your organic channel by scaling SEO and increasing organic visibility, making it easier to get your business in front of its target market.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Kissmetrics

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Email and SMS Marketing Email has been around nearly as long as the Internet itself, but it remains one of the most effective ways to reach an audience and keep them engaged over the long haul.

Shopify 284

Shopify Marketing Social Media SEO 284

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Forrester eCommerce

JUNE 24, 2024

This blog details the challenge of marketing and sales silos and provides recommendations to align these functions around pipeline opportunities to improve revenue outcomes.

Marketing 221

Marketing Recommendation Blog Improvements 221

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. We know that AI can help build more meaningful connections between people and content.

Marketing 264

Marketing Technology Recommendation Management 264

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

DECEMBER 16, 2024

To meet Net Zero goals and comply with evolving regulations, companies must integrate sustainability across the value chain from raw materials to design, sales and marketing and supply chain management. As a result, they quickly upskill cross-functionally across areas like sales, marketing, strategy and supply chain.

Supplies 277

Supplies Fashion Management Operations 277

Groove

OCTOBER 22, 2024

If you haven’t designed campaigns with this new ad structure, we recommend you do so, especially if you want to incorporate Google Ads automation and improved ad efficiency into your marketing strategy. Consider pairing your ad campaign with a site audit to discover more strategies you can use to maximize your online presence.

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

JANUARY 9, 2025

In terms of consumer acceptance of AI, there are strong indications that many consumers are unaware that AI is already sharpening the product recommendations they receive or has planned a faster delivery route so that their package arrives on time.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Groove

MARCH 4, 2025

Ari explains why site search should be viewed as your online salesperson, guiding customers to the the products that most closely match their search intent with AI-powered recommendations, real-time suggestions, and natural language understanding. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

eCommerce 239

eCommerce Magento BigCommerce Travel 239