Groove

SEPTEMBER 18, 2020

Having a strong social media presence is a core component to a successful inbound marketing strategy. Put your business at an advantage by leveraging social media marketing tools to drive more traffic, engage more users and increase conversions. Social Media Marketing Tools: Our Favorites. Here are our recommendations: HubSpot.

Social Media 215

Social Media Recommendation Marketing Blog 215

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 333

eCommerce Marketing Social Media Shopify 333

Forrester eCommerce

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195

Marketing B2C Recommendation Technology 195

Forrester eCommerce

JUNE 24, 2024

This blog details the challenge of marketing and sales silos and provides recommendations to align these functions around pipeline opportunities to improve revenue outcomes.

Marketing 221

Marketing Recommendation Blog Improvements 221

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 279

Merchant Services eCommerce Marketing Recommendation 279

Groove

JULY 31, 2024

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. Loomi is Bloomreach's eCommerce-specific AI system that works to elevate your content, site search, merchandising, and marketing campaigns.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

Retail TouchPoints

MAY 7, 2021

The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel. A few years ago, VF Corporation embarked on a journey to digitize its brands’ product creation and go-to-market processes,” said Adela Tan, VP and MD of Dickies, VF Asia Pacific in a statement. “A

Recommendation 279

Recommendation Apparel Technology Consumer 279

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

TalkingRetail

JULY 16, 2024

The National Business Crime Centre is calling for Tobacco Track and Trace (TT&T) technology to be made available to policing in order to crack down on the illicit trade in stolen tobacco and its resale on the black market.

Recommendation 111

Recommendation Technology Marketing Retail 111

Retail TouchPoints

SEPTEMBER 3, 2021

is the company’s primary market. “[The The prize is a big one – due to increasing awareness about ocular diseases and a rise in the prevalence of vision abnormalities, Fortune Business Insights predicts that the global eyewear market will be worth nearly $179 billion by the end of 2026.

Recommendation 274

Recommendation Shipping Costs eCommerce Customer 274

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Email and SMS Marketing Email has been around nearly as long as the Internet itself, but it remains one of the most effective ways to reach an audience and keep them engaged over the long haul.

Shopify 280

Shopify Marketing Social Media SEO 280

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? Product recommendations are no different: whether you’re recommending products on your site or in your email campaigns, if the product is relevant to your customer, they’ll be more likely to buy. Reading Time: 8 minutes.

Recommendation 159

Recommendation Accessories eCommerce Customer 159

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. We want to test whether we can put it further up on the PLP.

Recommendation 191

Recommendation Apparel eCommerce Customer 191

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. We know that AI can help build more meaningful connections between people and content.

Marketing 264

Marketing Technology Recommendation Management 264

Groove

SEPTEMBER 23, 2024

It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Kissmetrics

OCTOBER 16, 2020

Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software. I stand behind all of my top recommendations.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Groove

AUGUST 8, 2024

Black Friday marketing is all about planning, persistence and creativity. We recommend beginning advertisements a few days before Black Friday to increase pre-sale awareness. Conclusion Black Friday is a time for your company to be creative with your marketing tactics. Here are 9 Black Friday ideas for your eCommerce store.

Marketing 195

Marketing Shipping Costs Gifts Clothing 195

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 147

Recommendation Customer Retail Social Media 147

Wiser

MAY 12, 2020

Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. Brand Recommendation. Retailer Recommendation. Brand Recommendation. Retailer Recommendation. Brand Recommendation. Retailer Recommendation. Brand Recommendation.

Recommendation 128

Recommendation Marketing Retail Supplies 128

Groove

DECEMBER 9, 2020

Looking to drive conversions with eCommerce marketing software ? In this blog, we're evaluating Klaviyo vs. Klaviyo: More Than Just Email Marketing. With 100+ native integrations , Klaviyo helps eCommerce businesses integrate more data to improve their marketing strategies. You're in the right place! Drive Growth.

Marketing 342

Marketing Recommendation eCommerce Magento 342

UpSellIt

AUGUST 15, 2024

As the leaves change and the air turns crisp, the fall season presents a golden opportunity for online retailers to ramp up their fall marketing strategies. Read on for effective fall marketing strategies for ecommerce retailers to increase conversions, build customer loyalty, and attract new customers during the fall season.

Marketing 131

Marketing Gifts Social Media Customer Loyalty 131

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Information Consumer Channel 331

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Retail TouchPoints

MAY 15, 2023

Typically, conversational consumers use voice-activated texts and make inquiries on mobile devices, as well as shop and seek product recommendations with smart tools. Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers.

Marketing 263

Marketing Presentation Consumer Recommendation 263

Groove

MAY 12, 2021

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software.

eCommerce 334

eCommerce Marketing Merchant Services Recommendation 334

Groove

JULY 19, 2019

As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. Although there is never a one-size-fits-all solution, we frequently recommend Smile.io (formerly Sweet Tooth) as a customer rewards tool. You're not alone.

Recommendation 185

Recommendation eCommerce Customer Loyalty Customer Retention 185

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Marketing 262

Marketing Social Media Customer Recommendation 262

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 363

Marketing PPC SEO Social Media 363