Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. After all, even the best products don’t sell themselves.

Shopify 284

Shopify Marketing Social Media SEO 284

Retail TouchPoints

DECEMBER 10, 2024

and are pushing the retailer to make significant changes to its real estate and financial strategy, including considering the spinoff of its higher-performing Bloomingdales and Bluemercury banners. Activist investment firm Barington Capital Group and real estate development company Thor Equities have taken a stake in Macys Inc.

Department Stores 297

Department Stores Operations Recommendation Improvements 297

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Retail TouchPoints

FEBRUARY 4, 2025

It also can enhance marketing by correlating visual trends in product images with purchasing behavior. Conversational search interfaces, which mimic natural human interaction, will make it easier for customers to find exactly what they are looking for, as well as make recommendations for additional products.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

DECEMBER 16, 2024

To meet Net Zero goals and comply with evolving regulations, companies must integrate sustainability across the value chain from raw materials to design, sales and marketing and supply chain management. As a result, they quickly upskill cross-functionally across areas like sales, marketing, strategy and supply chain.

Supplies 277

Supplies Fashion Management Operations 277

Retail TouchPoints

DECEMBER 16, 2024

But the mobile app is only one piece of a much larger strategy Tractor Supply has developed to better connect customers to Tractor Supply team members (as the retailer calls its store associates), and solidify its culture and community. stars) and Google ( 4.3 ) app stores. We also want to bring that personalization online.

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Groove

OCTOBER 22, 2024

To get the most out of this advertising method, use tests to see how people respond to different iterations of a given ad campaign and adjust your strategy based on the results. Consider pairing your ad campaign with a site audit to discover more strategies you can use to maximize your online presence.

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

JANUARY 13, 2025

While this underscores the inevitability of returns, it also highlights the need for retailers to refine their digital strategies. A More Personalized Approach: AI-Driven Personalization Personalized product recommendations based on customer behavior and preferences also can reduce returns.

Retail 298

Retail BigCommerce B2C Channel 298

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Digital transformation has emerged as a necessity for businesses to stay competitive and thrive in the modern market. It involves integrating digital tools and processes across all aspects of the business, from product development and marketing to sales and customer service.

Payment Services 110

Payment Services Retail Mobile POS 110

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. He began his career as an airline frequent flyer program manager, among other marketing, alliance and revenue optimization roles.

Consumer 290

Consumer Channel Social Media Mobile 290

Groove

DECEMBER 12, 2024

These optimization tips are some of the most important ongoing marketing efforts that demand effort and attention. BigCommerce SEO best practices can help grow your organic channel by scaling SEO and increasing organic visibility, making it easier to get your business in front of its target market.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

UpSellIt

JANUARY 15, 2025

For ecommerce retailers, this period is the perfect time to align your marketing efforts with the psychology of shoppers. By understanding their post-holiday season mindset and leveraging tailored strategies, you can position your brand top of mind and kick off the year with impactful New Year marketing campaigns.

Marketing 112

Marketing Hobbies Recommendation Download 112

Retail TouchPoints

SEPTEMBER 2, 2022

Expanding internationally takes time, effort and money, which means leadership teams need to be thoughtful about which markets they enter. Brands and retailers should keep a close eye on competitors already in these markets, how they’re performing and what unique differentiation they can add to the category.

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Kissmetrics

DECEMBER 10, 2021

It’s definitely something to watch if you want to maximize ROI from your content marketing, as, sadly, when algorithms change, many brands see massive traffic dips. Since this will not be seen as manipulative linking practice, it’s a highly recommended way to boost the authority of your page. Do you want that to be you?

SEO 362

SEO Blog Recommendation Other 362

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Email marketing. “Email marketing for ecommerce businesses is, without a doubt the most cost-effective way to advertise. But then it fell to 12.2%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 291

Merchant Services eCommerce Marketing Recommendation 291

Kissmetrics

AUGUST 16, 2021

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages.

Webinar 349

Webinar Social Media Blog Books 349

UpSellIt

JANUARY 9, 2025

Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Email allows space for more personalization and visuals, while SMS marketing delivers quick, attention-grabbing updates directly to shoppers phones.

Channel 99

Channel Shipping Costs Outdoor Mobile 99

Retail TouchPoints

DECEMBER 26, 2024

What can grocery leaders do to recapture some of their lost market share? To win over shoppers hearts, minds and wallets, grocery retailers need to closely examine their engagement strategies. Then, the same technology recommends specific offers that are likely to resonate with each segment. Do they make shoppers feel welcome?

Technology 251

Technology Customer Experience Games POS 251

Kissmetrics

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Marketing 350

Marketing Social Media Blog SEO 350

lateshipment

MARCH 7, 2025

That’s the secret strategy that keeps your brand top-of-mind after the sale. While excellent customer service is undoubtedly part of a successful post-purchase strategy, it’s just one piece of the puzzle. Here are some key advantages of a post-purchase customer engagement strategy: 1.

Shipping Costs 130

Shipping Costs Customer Retention Reference eCommerce 130

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

UpSellIt

DECEMBER 2, 2024

CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. Website personalization increases the likelihood of conversions by offering relevant products, recommendations, or incentives at the right time.

Shipping Costs 137

Shipping Costs Customer Recommendation eCommerce 137

Kissmetrics

JULY 16, 2021

Internal links are a crucial part of a successful SEO strategy. While it may not drive conversions directly, internal linking does have a place within the marketing funnel —carrying people to a target destination. For the most part, I recommend creating links in and among long-form articles. Create Text Links Using Anchor Text.

SEO 363

SEO Article Information Improvements 363

Groove

OCTOBER 24, 2024

From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end. By shifting some software and strategies, they were able to boost revenue by 77 percent.

eCommerce Software 306

eCommerce Software B2B eCommerce eCommerce Platforms 306

Retail TouchPoints

MARCH 14, 2025

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching. Marketers are ready for it. The good news?

Retail 179

Retail Customer Experience Technology SEO 179

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Four of these strategies include: 1. Maximizing email marketing.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. But if you already have a digital product in market, you’re already collecting the first-party data that will tell you what your customers are searching for.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Groove

JULY 18, 2024

With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with an eCommerce SEO strategy. That’s why we’re pulling back the curtain on a few of our tried-and-true eCommerce SEO strategies that can drive serious results for your business.

SEO 279

SEO eCommerce Mobile Improvements 279

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Strategy #2: Schedule Posts in Advance. Strategy #3: Automate Direct Messaging Responses. Imagine you’re getting story mentions.

Marketing 359

Marketing Social Media Customer Loyalty Other 359

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Retail Comparison Shopping Workshop 298

Retail TouchPoints

JANUARY 1, 2025

While there, Topper oversaw the companys Digital First strategy, end to end data and technology, customer service and the global supply chain. Jay Topper is Chief Customer Officer for fabric, Inc. , a modern, modular and API-first enterprise ecommerce and omnichannel OMS platform company.

Management 320

Management Shipping Costs Reference Retail 320

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Retail TouchPoints

MAY 3, 2023

Saving Money and Saving the Planet Cindi Kato, Principal at CallisonRTKL , agreed, noting that while design teams are attempting to maximize the lifespan of spaces to support their sustainability goals, executive teams respond most favorably to the cost savings that come with these savvier strategies. Is it a manifesto?

Beauty and Health 306

Beauty and Health Document Consumer Operations 306

Retail TouchPoints

FEBRUARY 12, 2025

In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV. These brands are testing different CTV ad formats, creative approaches and calls-to-action to support both brand and performance marketing goals.

Social Media 191

Social Media Channel Webinar Marketing 191