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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419
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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361
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Lowe’s Launches New Loyalty Program for DIYers

Retail TouchPoints

We designed MyLowe’s Rewards based on our deep understanding of the DIY customer, particularly millennial homeowners with families,” said Jen Wilson, SVP, Enterprise Brand and Marketing at Lowe’s in a statement. The program features three tiers, with new benefits unlocked at each status level. “We

Workshop 312
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How to Choose The Right Digital Marketing Agency

Kissmetrics

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Marketing 319
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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 298
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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Workshop 246
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. As a result, many experts are recommending alternate approaches to success for 2018. Email Marketing, Automation & AOV. Influencer Marketing. Because a lot happens in a year within retail and ecommerce.

eCommerce 419