Forrester eCommerce

OCTOBER 31, 2019

Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend […].

Marketing 244

Marketing Customer Search Marketing SEO 244

Retail TouchPoints

FEBRUARY 18, 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236

Consumer SEO Marketing Information 236

Kissmetrics

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Marketing 350

Marketing Social Media Blog SEO 350

Forrester eCommerce

SEPTEMBER 18, 2019

I’m excited to share that “The Forrester Wave™: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations: search marketing agencies. We first evaluated search marketing agencies in 2006, led by my colleague Shar VanBoskirk.

Search Marketing 53

Search Marketing Marketing B2C Customer 53

Forrester eCommerce

FEBRUARY 26, 2019

Every 18–24 months, I work with our dedicated forecast team to evaluate and size spend on digital marketing in the United States.

Search Marketing 339

Search Marketing Marketing 339

Retail TouchPoints

MARCH 14, 2025

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching. Marketers are ready for it. The good news?

Retail 179

Retail Customer Experience Technology SEO 179

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketing 254

Marketing Social Media SEO PPC 254

Kissmetrics

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

MAY 11, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. User Privacy Laws & Your Paid Search Marketing. The post Cookieless Paid Search Marketing: What to Expect appeared first on ROI Revolution.

Search Marketing 78

Search Marketing Marketing Information Social Media 78

Retail TouchPoints

DECEMBER 10, 2021

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

Search Marketing 246

Search Marketing Consumer Marketing Books 246

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 278

SEO Search Marketing Improvements Recommendation 278

ROI Revolution

JANUARY 13, 2020

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. The reality is that the work marketing contributes does have an impact on the company’s bottom line.

Marketing 174

Marketing Social Media Mobile Consumer 174

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. With different markets and trends, it’s essential to understand your industry’s specific ins and outs.

PPC 313

PPC Social Media Multi-channel Mobile 313

Retail TouchPoints

SEPTEMBER 20, 2021

First, let’s take a look at what we’ve done in the market thus far. Consumers support brands that actively engage them by including them in their branding and marketing strategies. Consumers are the most important piece of any retail marketing strategy. Simply put, what is the future of experiential retail?

Retail 279

Retail Food and Beverages Magazine Technology 279

Kissmetrics

JANUARY 25, 2021

Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. Bing Places: While Bing has only about 6 percent of the global search market, it still may be worth setting up your business listing there. homes use NextdDoor.

SEO 276

SEO Search Marketing Information Customer 276

Omnisend

DECEMBER 21, 2022

That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. Instead, what’s going to work can be summed up in two words: retention marketing. Brands not focused on retention marketing…are struggling”. Reading Time: 8 minutes.

eCommerce Marketing 158

eCommerce Marketing eCommerce Shipping Costs Marketing 158

Forrester eCommerce

APRIL 24, 2019

Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below? Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs).

Marketing 350

Marketing Search Marketing Mobile B2C 350

Retail TouchPoints

AUGUST 24, 2021

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? Generally speaking, every retailer needs a backup plan, and to continue to invest aggressively in marketing and brand building if they wish to emerge as an ecommerce holiday shopping winner.

Retail 264

Retail Definition Magazine Supplies 264

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.

Consumer 264

Consumer Magazine Search Marketing Marketing 264

ROI Revolution

JUNE 26, 2020

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Let’s look at how to navigate various market changes to take those necessary steps and meet your marketing goals.

Marketing 147

Marketing White Paper Webinar Recommendation 147

ROI Revolution

JANUARY 8, 2025

Because of this, and understandably so, many marketers spend Cyber Week through the holidays in the day-to-day trenches stressing about the final push of the year and hitting revenue goals. The holiday shopping season can be make or break for many brands. After the holidays, attention naturally shifts to initiatives for the next year.

Shipping Costs 148

Shipping Costs Channel Events Shipping 148

Kissmetrics

OCTOBER 8, 2020

Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Take Bing, for instance.

SEO 273

SEO Mobile Search Marketing Article 273

Kissmetrics

JANUARY 29, 2021

Let’s look at an example: Say you wrote a long-form post about affiliate marketing. That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic. For digital marketers, this is good news!

SEO 308

SEO eCommerce Marketing Recommendation 308

Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. Since all marketers go after Google, Bing has lower competition and a market share of 6.79 It makes sense.

SEO 363

SEO Social Media Recommendation Information 363

Kissmetrics

SEPTEMBER 28, 2020

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing. And you should do this anyway.

SEO 325

SEO Information Other Web Design 325

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.

Jewelry 200

Jewelry Gifts Fashion Mobile 200

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report. Published March 3, 2020.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Kissmetrics

OCTOBER 2, 2018

The post was called, “Winning the Search Engine Marketing War.”. Marketing has moved to an omnichannel approach – there are currently 1,766,926,408 websites on the web. Just look at Quick Sprout, the marketing blog I don’t put much money into it. 40% of adults use voice search daily , so don’t take it for granted.

Blog 266

Blog SEO Marketing Travel 266

Bryan Eisenberg

MAY 28, 2024

I posted that presentation to Slideshare at the time, and for some reason, all the images of the slides are no longer available.

Document 299

Document SEO Presentation Customer Experience 299

Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain.

SEO 264

SEO Gifts Shipping Costs Beauty and Health 264

Practical eCommerce

NOVEMBER 21, 2024

New merchant tools this week include local search marketing, video generators, AI-powered shopping assistants, email marketing tools, conversational commerce, online review tools, and influencer marketing. The post New Ecommerce Tools: November 21, 2024 appeared first on Practical Ecommerce.

eCommerce 103

eCommerce Search Marketing Marketing 103

Kissmetrics

SEPTEMBER 12, 2020

Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. Pros of Wix.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

Groove

SEPTEMBER 23, 2024

With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns.

Management 195

Management PPC Outdoor Information 195

Ecommerce Platforms

MAY 24, 2023

With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools. In this article: What is an AI Marketing Tool?

Marketing 118

Marketing SEO Social Media Payment Services 118

ROI Revolution

JULY 1, 2019

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. One last thing before we get started with June’s marketing news. Marketing News Highlights.

Marketing 96

Marketing Social Media X-cart Games 96