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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

Workshop 419
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Those two tactics still work wonders for brands, with the caveat that: Competition is fierce and as a result… Costs are high. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Technology.

eCommerce 419
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

The experiences we read about in headlines are often grandiose and costly, like virtual fitting rooms and same-day shipping. So, how can small- to mid-sized brands keep up with this trend in a cost-effective, creative way? Events: The Low Cost Way To Get Foot Traffic In Your Store. Image Source.

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Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at the home improvement retailer puts her in a unique position to push the business to the next level. For marketers, incrementality is paramount,” Wilson said.

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Automation: The Driving Force Behind Warehouse Management Growth

Retail TouchPoints

The ever-changing retail market has made automation a necessity. According to recent research, the global warehouse automation market is estimated to grow at a CAGR of 14%, reaching $30 billion by 2026. They offer the greatest flexibility and visibility in the network and reduce systemwide inventory carrying costs; and.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to 2017 BigCommerce study , 58% of US consumers hate paying for shipping, and 34% think product return process is difficult when shopping online. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. Sounds too sophisticated.

eCommerce 210