Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? 19, 2025 unless it is sold to a U.S.-based based owner.

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

OCTOBER 17, 2024

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content. ”

Games 288

Games Social Media Presentation Events 288

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. That all transpires through our social media presence.” One of the biggest challenges for every marketer is relevancy,” Lisbona said.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. China’s pandemic lockdowns were both more extreme and longer-lasting, and they proved to be social commerce rocket fuel. South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

NOVEMBER 26, 2024

The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews. We also wanted to transcend the typical transactional reward points and thank our customers for referrals, reviews and social media engagement.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Groove

NOVEMBER 7, 2024

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This type of marketing focuses on ensuring consistency regardless of where a customer interacts with the business.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Forrester eCommerce

OCTOBER 21, 2024

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.

Social Media 221

Social Media B2B Marketing 221

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Groove

OCTOBER 22, 2024

These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. This makes it easier to understand buyer preferences, create personalized marketing campaigns, and offer better support. What Is an Omnichannel eCommerce Platform?

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Retail TouchPoints

SEPTEMBER 20, 2024

It’s not exactly startling news; by now, most policymakers and consumers are aware, at least at a high level, that social media and streaming services have been collecting user data for years , often without clear indications that they were doing so or opportunities for users to opt out.

Social Media 264

Social Media Consumer Information Subscription 264

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Consumers now prioritize how a product can immediately fit into their lifestyle, with social content shaping their choices.

Consumer 277

Consumer Social Media Fulfillment Shipping Costs 277

Retail TouchPoints

OCTOBER 30, 2024

22, 2024 True Religion prioritized these cities based on consumer demand and is “augmenting our online business with stores in select markets that allow our shoppers to experience the brand in-person,” True Religion CEO Michael Buckley told Retail TouchPoints. “ opening on Nov. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov.

Social Media 287

Social Media Omnichannel Apparel Marketing 287

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Retail 308

Retail Customer Data Social Media Technology 308

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. This became known as influencer marketing. Video has indeed evolved.

Channel 358

Channel Marketing Social Media Technology 358

Forrester eCommerce

JULY 1, 2024

What if the US Supreme Court supported a law in which the government could force the New York Times and Wall Street Journal to publish stories against their will? What if the editors at those news outlets no longer had the power to turn down stories that they found objectionable — ones containing hate speech […]

Social Media 259

Social Media B2C Marketing Customer 259

ROI Revolution

NOVEMBER 8, 2024

If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies? It may be taking over your creative calendar this year, and that trend is not likely to stop.

Marketing 142

Marketing Social Media Consumer Channel 142

Retail TouchPoints

NOVEMBER 1, 2024

Brands and retailers are investing extensively in their influencer marketing strategies — and in many cases they are not only diversifying the types of creators they partner with but the vehicles they use to tell stories. billion in 2023; Affiliate marketing: $1.1 billion in 2023; Affiliate marketing: $1.1 billion by 2030.

Social Media 293

Social Media Arts Subscription Technology 293

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. He began his career as an airline frequent flyer program manager, among other marketing, alliance and revenue optimization roles.

Consumer 290

Consumer Channel Social Media Mobile 290

Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. But crafting an email marketing journey that's designed to deliver conversions isn't always a simple task. What Is an Email Marketing Customer Journey?

Marketing 364

Marketing Customer Customer Retention Recommendation 364

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Email and SMS Marketing Email has been around nearly as long as the Internet itself, but it remains one of the most effective ways to reach an audience and keep them engaged over the long haul.

Shopify 284

Shopify Marketing Social Media SEO 284

Forrester eCommerce

SEPTEMBER 11, 2023

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet.

Social Media 460

Social Media Marketing 460

Groove

OCTOBER 3, 2024

Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. What is a Digital Marketing Company?

eCommerce 295

eCommerce Marketing Social Media PPC 295

Retail TouchPoints

DECEMBER 6, 2024

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

FEBRUARY 14, 2025

While social media and the ever-presence of influencers cant be ignored, its clear that Digital PR can make beauty challenger brands shine in ways no other channel can. These impressions also will impact their view of your products, leaving a lasting impression that puts your brand on top of beauty consumers wish lists.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Forrester eCommerce

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

Social Media 384

Social Media Technology Marketing B2C 384

Retail TouchPoints

NOVEMBER 1, 2024

A strong employer brand is an asset in the highly competitive retail job market, helping companies stand out and hire the best candidates. Creating Brand Advocates In the competitive retail job market, using employee stories as part of an employer brand is a powerful way to stand out.

Retail 276

Retail Social Media Management Improvements 276

Forrester eCommerce

APRIL 29, 2021

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535

Channel Social Media Download B2B 535

Retail TouchPoints

DECEMBER 17, 2024

. ‘Love Stories by David’s’ to Anchor Pearl Media Offerings Image courtesy David’s Bridal Founded in 2016, Love Stories TV boasts more than 20 million viewers for its library of over 30,000 videos across content platforms including social media, YouTube, podcasts, linear TV and video on-demand.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

NOVEMBER 25, 2024

I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. Vaccarella: Organic social has been key. This is just the beginning!

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320