Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Groove

OCTOBER 22, 2024

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. When combined with eCommerce website management services for cross-channel eCommerce, these platforms can be highly valuable to anyone wanting to implement an omnichannel retail strategy.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Lisbona shared insights and best practices to help brands fine-tune their social strategies as the holiday season progresses.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. Show lifestyle content users who engage with social media ads often do so when lifestyle imagery or video is present. Need a winning social media ad strategy? Schedule a free consultation today!

Social Media 78

Social Media Presentation Fashion Jewelry 78

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. China’s pandemic lockdowns were both more extreme and longer-lasting, and they proved to be social commerce rocket fuel. South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

OCTOBER 30, 2024

22, 2024 True Religion prioritized these cities based on consumer demand and is “augmenting our online business with stores in select markets that allow our shoppers to experience the brand in-person,” True Religion CEO Michael Buckley told Retail TouchPoints. “ opening on Nov. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov.

Social Media 287

Social Media Omnichannel Apparel Marketing 287

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. After all, even the best products don’t sell themselves.

Shopify 284

Shopify Marketing Social Media SEO 284

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Travel Consumer Other 295

Forrester eCommerce

OCTOBER 21, 2024

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.

Social Media 221

Social Media B2B Marketing 221

Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

DECEMBER 6, 2024

And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

NOVEMBER 26, 2024

The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews. We also wanted to transcend the typical transactional reward points and thank our customers for referrals, reviews and social media engagement.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Groove

JULY 16, 2024

Social media offers businesses like yours a perfect way to engage and interact with your customers. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing. Encourage conversation on the pages.

Social Media 195

Social Media eCommerce PPC eCommerce Marketing 195

Kissmetrics

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Marketing 363

Marketing Social Media White Paper Blog 363

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Offer multiple communication channels for customer support, including phone, chat, email, and social media.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain. For this to happen, companies need to be aligned on a broad AI strategy to ensure they can go from idea to execution effectively.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

NOVEMBER 1, 2024

A strong employer brand is an asset in the highly competitive retail job market, helping companies stand out and hire the best candidates. While some turnover is unavoidable, 42% could be prevented through proactive employer strategies, according to Gallup.

Retail 276

Retail Social Media Management Improvements 276

ROI Revolution

NOVEMBER 8, 2024

If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies? However, are there times where user generated content does not reign supreme?

Marketing 142

Marketing Social Media Consumer Channel 142

Kissmetrics

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing. They Provide Educational Marketing Materials. That’s for good reason.

Social Media 361

Social Media Marketing Article Information 361

Retail TouchPoints

NOVEMBER 12, 2024

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. These examples offer key insights for holiday retail strategies: Simplify complex processes, like Ikea’s checkout system. Personalize experiences, as Mr. Apple did with language-specific content.

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. He began his career as an airline frequent flyer program manager, among other marketing, alliance and revenue optimization roles.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

NOVEMBER 1, 2024

Brands and retailers are investing extensively in their influencer marketing strategies — and in many cases they are not only diversifying the types of creators they partner with but the vehicles they use to tell stories. billion in 2023; Affiliate marketing: $1.1 billion in 2023; Affiliate marketing: $1.1

Social Media 293

Social Media Arts Subscription Technology 293

Retail TouchPoints

FEBRUARY 14, 2025

And that means having a stand-out Digital PR strategy. Why Digital PR is Best for Beauty Challengers Digital PR strategy begins with insight: understanding the brands story, USPs and how those resonate with beauty consumers is crucial. Finding a transparent way to get skincare and haircare products featured is vital.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

NOVEMBER 27, 2024

The Jill Martin Peacock special is part of Macy’s larger Parade of Deals campaign, which features daily exclusive offers from top brands and also is being promoted across social media with the help of the retailer’s slate of influencer partners.

Toys 277

Toys Gifts Social Media Fashion 277

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. This became known as influencer marketing. Video has indeed evolved.

Channel 358

Channel Marketing Social Media Technology 358

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Strategy #2: Schedule Posts in Advance. Strategy #3: Automate Direct Messaging Responses. Imagine you’re getting story mentions.

Marketing 359

Marketing Social Media Customer Loyalty Other 359

Groove

OCTOBER 3, 2024

Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. What is a Digital Marketing Company?

eCommerce 295

eCommerce Marketing Social Media PPC 295

ROI Revolution

JANUARY 8, 2025

Because of this, and understandably so, many marketers spend Cyber Week through the holidays in the day-to-day trenches stressing about the final push of the year and hitting revenue goals. Holiday data isnt only useful for developing holiday strategies. The holiday shopping season can be make or break for many brands.

Shipping Costs 148

Shipping Costs Channel Events Shipping 148

Groove

DECEMBER 5, 2024

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In 2010, they published a book called “Inbound Marketing.”

eCommerce 293

eCommerce Marketing B2B Management 293

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. In fact, more than 50% of companies are using marketing automation. What Is Marketing Automation?

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

FEBRUARY 21, 2025

Historically, TV advertising required deep pockets and large upfront commitments, but with the rise of CTV, smaller brands are increasingly able to incorporate television into their marketing strategy. Two, it has all the same markers that they’re used to in buying digital media.

Channel 267

Channel Marketing Presentation Social Media 267

Retail TouchPoints

DECEMBER 18, 2024

This growth is driven by technological advancements and evolving consumer preferences alongside the emergence of new competitors responding to changing market dynamics. Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media.

Retail 278

Retail Clothing eCommerce Social Media 278