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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. What Is IRCE?

Workshop 419
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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

Marketing 361
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419
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Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

Retail TouchPoints

It truly is a real-world Santa’s Workshop, although it didn’t reach its current scale overnight. There are definitely product lines over the years where we were one of the first to market, and then other people start emulating us. It’s been really helpful in driving some of our strategic changes, especially in marketing.”

Workshop 275
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10 Strategies for Better Music Marketing

Kissmetrics

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

Marketing 309
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From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Optimizely

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. In this special episode, we talk to the owners and marketers at niche brands that grew from their basements and backyards into full-fledged businesses. Listen to Episode 23: The Empowered Marketer. BXB by Jenny Buxton.

Marketing 302
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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Kissmetrics

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event.

Marketing 290