Groove

OCTOBER 10, 2024

Organizations that use this strategy have access to a highly reliable communication method with higher open and engagement rates than email. SMS delivery is the rate at which marketing text messages reach the inboxes of intended recipients. You can then use an SMS marketing platform to send the messages.

Marketing 348

Marketing eCommerce Improvements eCommerce Marketing 348

Retail TouchPoints

JANUARY 10, 2025

CoreRivet aims to combine Coresight Researchs expertise in market intelligence and digital strategy with NextRivets track record in digital innovation and implementation to provide executives with a holistic approach that bridges strategy and execution.

Retail 287

Retail Technology Marketing Other 287

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

OCTOBER 31, 2024

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage. The utility mobile wallets offer is endless.

Mobile 297

Mobile Channel Marketing Consumer 297

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278

Marketing Social Media Consumer Events 278

Groove

OCTOBER 27, 2024

Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business. This means that B2B sales frequently require SEO that builds trust and facilitates relationships.

SEO 280

SEO B2B B2C eCommerce 280

Retail TouchPoints

MARCH 3, 2025

According to Chief Marketing Officer George Davis, the brands positioning is rooted in premium quality, comfort and sustainability, elevating everyday moments from 5 p.m. Orchestrating SMS and Email for Maximum Impact Both SMS and email are integral to Cozy Earths marketing strategy.

Customer 260

Customer Marketing Channel Customer Retention 260

Groove

MARCH 2, 2025

With advancements in AI-driven email marketing , dynamic personalization, and mobile-first design, businesses must continuously refine their email strategies to remain relevant. This guide will explore the latest best practices and emerging trends to help you optimize your email marketing efforts while maximizing performance.

eCommerce 237

eCommerce Mobile Marketing Improvements 237

Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 456

Marketing Management Other B2B 456

Forrester eCommerce

OCTOBER 10, 2023

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Marketing 451

Marketing Blog B2B 451

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Forrester eCommerce

AUGUST 19, 2024

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 448

B2B Marketing 448

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Travel Consumer Other 295

Forrester eCommerce

NOVEMBER 14, 2023

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Marketing 411

Marketing Blog B2B 411

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Groove

NOVEMBER 7, 2024

Selecting the right strategy for business growth could be your key to achieving success. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Let’s look at this strategy more closely.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Groove

FEBRUARY 18, 2025

In this episode of eCommerce Masters, Erik Christiansen, CEO of Justuno, shares expert insights on winning with on-site marketing. Tune in now and start winning with on-site marketing! Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

eCommerce 237

eCommerce X-cart Marketing BigCommerce 237

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 468

Technology Marketing Channel Consumer 468

Forrester eCommerce

MARCH 7, 2024

All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.

Marketing 447

Marketing B2C B2B Customer 447

Groove

NOVEMBER 5, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 425

eCommerce Management BigCommerce Merchant Services 425

Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. This blog post explores the nuances of wholesale eCommerce, explaining the most important challenges, opportunities, and strategies for success.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Groove

OCTOBER 14, 2024

If you run an eCommerce business and are ready to take your digital strategy to the next level, you may be searching for things like “CTR meaning,” “what is CTR in marketing” or “click-through rate definition.” When you know your CTR, you’re better able to understand the effectiveness of your eCommerce marketing campaigns.

eCommerce Marketing 350

eCommerce Marketing Outdoor eCommerce Improvements 350

Retail TouchPoints

DECEMBER 23, 2024

Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace the marketer who doesn’t. Heres how retail marketers should vet AI products so they can be implemented effectively into their campaigns: Start with a demo. Be sure to retain your power as a marketer.

Marketing 182

Marketing Demo Retail Reference 182

Retail TouchPoints

DECEMBER 6, 2024

And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

Apparel 289

Apparel Fashion Social Media Consumer 289

ROI Revolution

JANUARY 8, 2025

Because of this, and understandably so, many marketers spend Cyber Week through the holidays in the day-to-day trenches stressing about the final push of the year and hitting revenue goals. Holiday data isnt only useful for developing holiday strategies. The holiday shopping season can be make or break for many brands.

Shipping Costs 148

Shipping Costs Channel Events Shipping 148

Forrester eCommerce

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys.

B2B 446

B2B Marketing Improvements Customer 446

Retail TouchPoints

OCTOBER 24, 2024

Beyond’s New Strategy: ‘Affinity and Data Monetization’ Perhaps more so than the fairly substantial layoffs, Robinson’s departure is an indicator of the direction Executive Chairman Marcus Lemonis is taking the company , in that the “product” is clearly going through a dramatic shift.

Marketing 263

Marketing Reference Improvements Customer Data 263

Retail TouchPoints

JANUARY 30, 2025

Our strategy is to buy and sell, DAngelo explained in an interview with Retail TouchPoints. We look for brands that have a heritage, maybe have lost their way, maybe need some marketing expertise, maybe need to change the model and be moved from an operating company into an asset-light model. You’ve got to market the brand.

Operations 179

Operations Management eCommerce Fashion 179

Forrester eCommerce

MAY 1, 2024

In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]

B2B 370

B2B Operations Marketing 370

Forrester eCommerce

OCTOBER 20, 2023

Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

Marketing 434

Marketing Games B2C Operations 434