Retail TouchPoints
DECEMBER 26, 2024
This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. Shoppers can use technology to their advantage and shop at all three stores in whatever way works best for them. stores to cross every item off their lists.
Retail TouchPoints
OCTOBER 23, 2024
One technology that helps retailers achieve this is Radio Frequency Identification (RFID). RFID technology is increasingly being used by retailers to better predict inventory, manage product placement in stores and drive sales. This data, while useful, raises significant privacy concerns.
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Forrester eCommerce
MARCH 26, 2024
To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.
Groove
OCTOBER 11, 2024
Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Understanding Text Message Marketing Both MMS and SMS text message marketing allow you to contact customers almost instantly. What is Text Message Marketing?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Groove
DECEMBER 7, 2024
The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey. It's best to create a content marketing for eCommerce strategy that highlights your companys expertise in the industry.
Forrester eCommerce
SEPTEMBER 28, 2023
One aspect that often flies under the radar is marketing technology. In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
We’ll explore how brands can integrate a modern commerce solution within their existing infrastructure to move faster, adapt to market changes, and fuel long-term growth without the risks of a full migration. 💡 Seamless Integration: Enhance functionality and connect new technologies with ease.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
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