Forrester eCommerce

OCTOBER 10, 2018

Personas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. Lori can help you get there – check out her workshop at […].

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Workshop B2B Marketing Customer Experience 367

Optimizely

AUGUST 20, 2019

But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. We dig into it in this episode of Marketing Unboxed. ?? You can even attend online or in-person workshops to learn plant care from the experts. What did we think?

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Marketing Workshop Outdoor Subscription 285

Forrester eCommerce

MARCH 19, 2018

I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. That’s the old way of marketing. WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? They spoke for three hours about being customer-obsessed. They never spoke about the customer.

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Consumer Workshop Marketing Customer 252

Forrester eCommerce

SEPTEMBER 17, 2024

Roll up your sleeves because there’s work to be done at Forrester’s upcoming B2B Summit EMEA, taking place 7th-9th October in London. Last year’s delegates told us that they wanted to see much more practical, hands-on application of the research showcased; we listened, we heard, and we’ve taken action. This year there are no fewer […]

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B2B Workshop Marketing 274

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

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Marketing Social Media Blog Recommendation 419

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

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Marketing Social Media SEO Workshop 361

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.”

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Workshop Marketing Multi-channel Toys 263

Optimizely

NOVEMBER 28, 2018

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. In this special episode, we talk to the owners and marketers at niche brands that grew from their basements and backyards into full-fledged businesses. Listen to Episode 23: The Empowered Marketer. BXB by Jenny Buxton.

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Marketing Workshop Social Media Accessories 302

Forrester eCommerce

SEPTEMBER 24, 2018

In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of the customer experience. Whether they officially own CX or simply orchestrate CX talent and resources does not matter.

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Kissmetrics

SEPTEMBER 3, 2021

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event.

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Marketing Events Workshop Social Media 290

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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Marketing Retail Comparison Shopping Workshop 298

Kissmetrics

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

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Marketing Social Media Books Article 309

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

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Marketing Social Media SEO Recommendation 319

Retail TouchPoints

DECEMBER 4, 2023

Build-A-Bear Entertainment , a division of Build-A-Bear Workshop , is bringing its latest feature film, Glisten and the Merry Mission , to digital platforms following its theatrical debut last month. Among the celebrity voice talent featured in the film is Leona Lewis, Julia Michaels, Dionne Warwick, Freddie Prinze Jr.,

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Workshop Management Other Retail 289

Forrester eCommerce

APRIL 6, 2018

I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects.

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Workshop Consumer Marketing Customer 271

Retail TouchPoints

JUNE 18, 2020

With monetary and collaborative support from Walgreens and AT&T , Sesame Street Workshop has debuted five videos and related assets for its Caring for Each Other initiative, which provides resources featuring familiar Sesame Street characters to help families cope emotionally with the global pandemic and support frontline workers.

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Workshop Gifts Games Other 267

Retail TouchPoints

MARCH 1, 2022

The DIY-U by Lowe’s programming features content for all skill levels, including both livestream and in-store workshops for children and adults. The retailer plans to add features that gamify the experience for participants, such as sharing virtual high fives and earning project completion badges.

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Workshop Improvements Games Supplies 264

Retail TouchPoints

SEPTEMBER 17, 2024

The event attracts more than 350 exhibitors each year and features more than 200 conference sessions and workshops.

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Workshop Retail Events Management 289

Klaviyo

FEBRUARY 21, 2018

This February, more than 50 of Klaviyo’s 5,500 customers attended a day-long Klaviyo Advanced Workshop in Midtown Manhattan. Couldn’t make it to the workshop? We offered this free workshop so we could provide Klaviyo customers with in-depth information and practical advice, along with a chance to get their questions answered in person.

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Retail TouchPoints

JANUARY 3, 2024

The company has appointed Morrisons executive Matt Kelleher as its first Chief Digital Officer and plans to double the number of workshops it hosts this year in partnership with Girls in Data , an organization that encourages girls to consider careers in technology.

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Workshop Cryptography Presentation Technology 276

Retail TouchPoints

JANUARY 20, 2023

Building on its longstanding monthly kids’ workshops, the Build A Birthday parties will include DIY project kits for attendees to build wooden castles, race cars, custom wall shelves and other creations. Packages begin at $349 for 12 seats, with add-ons like food from Domino’s and Lowe’s party favors available.

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Workshop Gifts Books Improvements 278

Retail TouchPoints

JANUARY 10, 2024

We designed MyLowe’s Rewards based on our deep understanding of the DIY customer, particularly millennial homeowners with families,” said Jen Wilson, SVP, Enterprise Brand and Marketing at Lowe’s in a statement. These customers are trying to make the most of their homes while also looking for experiences for their families.

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Workshop Gifts Shipping Improvements 312

Forrester eCommerce

MARCH 18, 2025

A Crisis In The Air Over the years that I’ve lived in Cincinnati, my nonstop options have dwindled as Delta has made a steady retreat from this market. On that Monday, I had to get to Toronto for a client workshop, but luckily, I didn’t have to take the Delta connection through Minneapolis because Air […]

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Workshop Marketing Customer Experience B2C 195

Retail TouchPoints

DECEMBER 20, 2024

Empowering Sellers Year-Round Poshmarks biggest event of the year is PoshFest , an offsite multi-day event that brings hundreds of sellers together for interactive workshops and sessions that give them the tools and best practices they need to scale their resale businesses. Now, were getting people who love the brand.

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Events Multi-channel Workshop Webinar 147

Retail TouchPoints

APRIL 19, 2024

Lionel Messi is the GOAT of the assist,” said Jen Wilson, SVP of Enterprise Brand and Marketing at Lowe’s in a statement. Messi also has become a member of Lowe’s Home Team , joining NFL and NBA athletes who have helped the home improvement retailer enhance communities around the country since 2020.

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Workshop Supplies Improvements Events 278

Retail TouchPoints

JUNE 30, 2023

These include experiential programs where customers can learn and engage in everything from workshops to shared hobbies with others. The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event.

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Customer Workshop Gifts Multi-channel 277

Retail TouchPoints

AUGUST 23, 2023

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

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Workshop Consumer Improvements Recommendation 246

Kissmetrics

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

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Marketing Books Social Media Live Chat 255

Retail TouchPoints

MAY 20, 2024

Guests will be able to shop a Christmas market featuring exclusive Hallmark products as well as items from other seasonal merchants. Image courtesy Hallmark Every weekend from Nov. 29 through Dec. Tickets for the weekly events are on sale now , with VIP ticket packages limited in number.

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Retail TouchPoints

JANUARY 27, 2022

On Tuesday, May 10, all-access pass holders can register for a variety of pre-conference workshops, enjoy store tours around Chicago, and gather at a VIP meet and greet reception. Coborn’s Rebag goodMRKT ThredUp UNTUCKit Weis Markets. “We

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Events Retail Internet Retail Workshop 319

Retail TouchPoints

SEPTEMBER 8, 2020

The experience is enhanced through the use of atelier tables designed to give the space a workshop-like feel. Macy’s is a pop-up shop veteran: in 2018, the department retailer acquired concept shop retailer STORY , launched its own pop-up venture with The Market @ Macy’s and took a minority stake in b8ta.

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Workshop eCommerce Marketing Retail 256

Retail TouchPoints

JUNE 25, 2024

At TJ Maxx, we believe in and celebrate the multidimensionality of women,” said Christina Lynch, VP and Marketing Director at TJ Maxx in a statement. For every comment posted on TJ Maxx’s TikTok and Instagram between now and Aug. The content will be available beginning July 30, 2024.

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Workshop Marketing Other Retail 264

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

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Marketing Blog Books SEO 226

Retail TouchPoints

APRIL 22, 2022

IRCE focuses on digital ecommerce, with sessions offering practical advice on digital marketing, personalization techniques, creating friction-free shopper journeys and the latest on emerging tech like BNPL apps, NFTs and the metaverse.

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Retail TouchPoints

NOVEMBER 8, 2021

The multi-temperature self-driving box trucks have been navigating a “complex urban route” between a Walmart dark store and a Neighborhood Market since August. Gatik autonomous delivery trucks deployed by Walmart are now operating daily, without a safety driver, in Bentonville, Ark.

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Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books SEO 216

Retail TouchPoints

NOVEMBER 27, 2023

This year the program supports Sesame Workshop , EmbraceRace and Roots ConnectED. Baby and child gear retailer Munchkin , which already donates all the profits generated on Mondays to organizations supporting anti-racism and inclusive education via its Radiant Colors program, has extended its gifting time frame to include Giving Tuesday.

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