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From Calories to Carbon: Where Food Labeling Meets Sustainability

Retail TouchPoints

From preventing foodborne illness outbreaks to revealing specific calorie counts, labels have evolved to meet the needs of consumers, providing the context and critical information to impact daily decision-making. more for goods that meet certain environmental criteria.

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OpenAI’s o1: More Than Meets The Eye

Forrester eCommerce

With all the buzz around OpenAI’s project “Strawberry,” I was eager to try out OpenAI’s o1 preview when it launched. At first, it felt like an incremental update. The more I explored, the more I realized this model is a significant step forward and a preview of what is to come. Here’s why: Three Innovations […]

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Meet Izola: Accelerating Forrester’s GenAI Future

Forrester eCommerce

Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.

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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration

Forrester eCommerce

Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Integrate modular tools to meet your unique needs. The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive.

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Interview with Ranjan Roy of Adore Me: Meet the Ecommerce Advisory Council

Retail TouchPoints

In our bi-monthly advisory council meetings, we discuss top-of-mind trends and current challenges facing the retail industry. One major trend that has dominated the conversation lately is generative AI. According to a recent survey by NVIDIA, 98% of retailers plan to invest in generative AI in the next 18 months.

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Mastering Hybrid Meetings Is A Critical Priority

Forrester eCommerce

Employees are overwhelmed with meetings: Back-to-back meetings; poorly run meetings; and just flat-out too many meetings. The frequency of meetings increased by 13% during the first year of the pandemic and leaders tell us those meetings were sticky – they never fell off of calendars.

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A Blueprint for B2B Commerce

Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. In the B2B space, digital expectations are higher than ever. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions.

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The Foundations of Composable Commerce at Scale

Part 1 looks at how brands use headless and composable commerce platforms to meet evolving consumer and business needs. This easy-to-follow e-book can be leveraged at any stage of your composable journey, from planning to implementation to optimization.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment. Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Hear from experts who have mastered the art of using data to not only meet customer expectations, but exceed them, creating loyal customers who keep coming back. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

Industry experts Jennifer Wright and Nick Barron will focus on elevating the experiences that customers demand - meeting them wherever they are, with personalized interactions that leave a lasting impression.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

How can sales organizations meet the buyer along the journey at the perfect time? With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Download this eBook to find out!

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

More meetings. Longer sales cycles. Increasingly discerning buyers. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.

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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.